Vital Football

Latest Aston Villa News

Something For The Weekend (364)

Something For The Weekend (364)
Knight of the long knives!

Once the news had hit the headlines that Doug Ellis had been knighted in the New Year honours list, it was inevitable that some serious debate would breakout amongst Villa fans, as to the qualities and demerits of the old rascal were compared.

Obviously, even though the chaps on Football Focus took it upon themselves to mention the subject in passing, thankfully, Villa's former owner's knighthood had nothing to do with any recognition of his contribution to football, and was awarded for his services to charidee. Two League Cups and a claim to have invented the bicycle-kick, are hardly contributions to the national game worthy of a knighthood, so dissers of the Doug can rest assured on that point.

When it comes to assessing his achievements at Villa, he seems to have just about had enough success, in terms of two League Cups, an FA Cup final and two second-place finishes in the top division to compensate for the damage he did by getting the champions of Europe relegated, within five years of taking the reins.

What seems to emerge when looking at Villa history, is that old Doug would not have chosen young Doug, as the preferred option, judged by the criteria he has recently outlined. Young Doug just didn't have enough capital to make a success of the business as he took it over, which resulted in him moving out the ageing stars, and replacing them with cheaper alternatives.

The proof that it was more about money than age was the sale of Gordon Cowans, in his prime, and a young Paul Rideout who scored 14 goals in 28 league games, before he was cashed in for some lovely lira. The sale of Colin Gibson, who had emerged as one of the most exciting midfield players in the country, was the final blow which left Villa rock-bottom and relegated.

The general accusation against Doug is that in his absolute determination to make Villa his train-set and his train-set alone, he made it impossible to attract other investment which might have allowed, a less damaging restructuring, while maintaining Villa's First Division status.

So he took over the Villa brand at its 70 year apogee and immediately set about taking it back more than ten years.

The million-dollar question remains, as to whether the Villa brand, even at its absolute peak was amenable, or not, to the sort of development, which would have allowed Villa to compete with Manchester United, Liverpool and Arsenal.

Unfortunately for us Villa mythmakers, the evidence seems to be very much in Doug's favour. The attendance figures for Villa Park, when Villa were at their absolute fabulous best, look very poor considering, and it was not until the championship looked possible did the glory-hunters start going down to see Villa play, rather than the opposition. The figures are just lousy and it wasn't until Birmingham City turned up in December, that a crowd of over forty-thousand is recorded. Only three times did Villa manage to fill the ground, and on the day of the last home game, of that glorious season, only 38000 turned up to watch them thrash Middlesbrough 3-0.

57000 filled Highbury to see Arsenal clinch third-place, when they beat Villa on the last day of the season.

The attendance figures for Villa Park during the 1989-90 season, when Villa finished runners-up, are even worse, with only two games attracting more than forty-thousand - Man United and Arsenal. There are half a dozen games where less that twenty-thousand thought it worthwhile to turn up.

The figures for Big Ron's team at its dazzling best in 1992-93, are equally disappointing, and that was a fantastic team to watch and only missed out on the title right at the very end of the season. There were just too many occasions when less than twenty-thousand turned up for a home game.

I can't think of a better football product than Big Ron's team: charismatic manager, exciting style of play, top players, credible challenge etc.

So if Sir Deadly were to make the case that trying to build the Villa brand by pouring in money, was flogging a dead horse, we might have to accept that he had a point. And, some of us might wonder if Randy Lerner had reached the same conclusion.

But alas, Sir Deadly eventually painted himself into a corner, as he increasingly robbed Peter to pay Paul.

Halfway through the first decade of the new century it seemed that Doug's business model for Villa had become unworkable, and his idea of building up the club, entirely from capital generated within the Villa business, looked to be putting Villa's access to the big TV money at serious risk.

By the time the 2005-6 season had ended he had a team which could only accumulate 42 points in an historically poor Premiership and a half-built training ground. The value of Villa shares had plummeted to a fraction of the 1997 flotation price.

By all normal measures of business success, Doug could be said to have failed, and the substantial amount of money the new owners needed to put in to bring the club up to scratch, represents a measure of that failure.

So, it seems fair to conclude that Sir Herbert Douglas Ellis, overall, never quite succeeded at Villa, and never quite failed either, but no one can doubt that he certainly made a few bob out of the club, and whether it was from paying himself nearly 300k a year for running it, or from various windfalls he enjoyed from floating, or selling the club, he certainly got himself in the enviable position of being able to enjoy the fame and celebrity which comes with owning a football team, while seriously enriching himself in the process.

It seems certain that, if not directly, his ownership of Aston Villa football club was instrumental, in getting him what he always wanted - a shed load of cash and a knighthood.

Not bad for a former booking clerk at Frames Travel.

Made it, Ma! Top of the world!

Keep the faith!

Writer:Steve Wade
Date:Friday January 6 2012
Time: 4:47PM


excellent as ever, bit of Purple never goes amiss either. Although I did think with the knight of the long knives, we were set for AC DC !!!!!!!!!!!
The Fear
06/01/2012 16:48:00
Top notch piece ...............
06/01/2012 17:07:00
How about Dirty Deeds Done Dirt Cheap ?
06/01/2012 17:37:00
As always a good article, Steve ... but ...!! There is evidence to suggest that Sir D. loves Villa and did not do what he did merely for the reasons you seem to purport. After all he said (and quite rightly too) the chairman of Man U earned a lot more than HDE did - and that was before they started winning their championships. There is also the issue of whether anyone else would have done a better job. I feel all should be left alone now - just what is the point of pulling all this around to chew on again?
06/01/2012 18:30:00
And just what is the point of not talking about it?
06/01/2012 20:42:00
Yes, you can assess whether Doug's reign was bad good or indifferent, but my point is that too many take the opportunity to make unsavoury comments or innuendoes towards the person. A lot of comment about Doug is tantamount to character assassination.
07/01/2012 09:47:00
I wonder if you could elaborate on that a little.
07/01/2012 10:12:00
What do I need to elaborate on? The fact is that Doug was subjected to vile abuse back in the period up to 2006 and still has his name castigated. Even Steve's basically very good article gives me the feel that there is a bit of 'let's stick the needle in a bit more' - i.e. cynicism. I feel that is feeding the masses what they want to read. As people mostly know, I am not a pro-Doug person but feel that the criticism of him did go too far (especially in the language used) and still does as far as I can see.
07/01/2012 13:27:00
Page 1/1
  1. 1

Login to post a comment

Recent Aston Villa Articles

Villa Replicate Reading Offer

With Reading charging our fans (season ticket holders or members) only £20 for our trip to the Madejski Stadium earlier in the season, Villa have reciprocated the deal...

Hogan Relishing Kodjia Partnership

January signing Scott Hogan has said he and Jonathan Kodjia are determined to build up a 'frightening' strike partnership between now and the end of the season.

Opposition Feel The Force With Jedi Defence

Australian skipper Mile Jedinak's career path has taken a twist in the last few weeks as Aston Villa manager Steve Bruce utilises him in a centre half role.

Milner Takes Vassell's Lucky Scoring Record

Former Aston Villa midfielder James Milner has now replaced former striker Darius Vassell at the top of a particularly impressive Premier League scoring table.

Archived Vital Villa Articles

Vital Villa articles from

Site Journalists

J P Fear
Editor email
Mike Field
Editor email
Steve Wade
no email
no email
Turkish Penguin
no email
no email
Chris Heath
no email
M Calucar
no email
JuanPablo Angel
no email

Current Poll (see more polls)

I have nothing to ask! I hate international breaks!
Suggested By: ;o)
Whatever 8%
ScoopDragon Publishing Entire League Network of Sites

League Table

# Team P W D L Pts. GD
1 Newcastle 38 24 6 8 78 38
2 Brighton 38 23 8 7 77 30
3 Huddersfield 37 22 5 10 71 4
4 Leeds Utd 38 21 6 11 69 16
5 Reading 38 20 7 11 67 2
6 Sheff Wed 38 18 8 12 62 9
7 Fulham 38 16 13 9 61 19
8 Norwich 38 16 9 13 57 9
9 Preston 38 15 12 11 57 6
10 Derby County 38 14 11 13 53 3
11 Barnsley 38 14 9 15 51 0
12 Aston Villa 38 13 12 13 51 0
13 Cardiff 38 14 9 15 51 -1
14 Brentford 38 14 8 16 50 3
15 Q.P.R. 38 14 8 16 50 -5
16 Wolves 37 12 9 16 45 -2
17 Ipswich 38 10 15 13 45 -9
18 Birmingham 38 11 12 15 45 -16
19 Bristol City 38 11 8 19 41 -3
20 Forest 38 11 8 19 41 -11
21 Burton 38 10 11 17 41 -14
22 Blackburn 38 9 13 16 40 -11
23 Wigan 38 8 10 20 34 -13
24 Rotherham 38 4 5 29 17 -54
Write for Vital Football
Latest F1 News
Renault call for engine budget cap
Latest Vital Boxing News
Taylor v Joubert Meadowbank, Scotland
The Vital Football Members League

Recent Aston Villa Results (view all)

Aston Villa Fixtures (view all)

Apr 1 2017 3:00PM : Norwich City (H)
Sky Bet Championship
Apr 4 2017 7:45PM : Queens Park Rangers (H)
Sky Bet Championship
Apr 8 2017 3:00PM : Burton Albion (a)
Sky Bet Championship
Apr 15 2017 3:00PM : Reading (H)
Sky Bet Championship
Apr 17 2017 2:45PM : Fulham (a)
Sky Bet Championship
Apr 23 2017 12:00PM : Birmingham City (H)
Sky Bet Championship

Vital Members League Table

1.The Fear350
2.Pride of Lions276
8.Melon Donkey143
Vital Football Comment