Half Price Season Tickets?
Next season entry to Villa Park for season ticket holders will be with a swipe card.
This will be a goldmine of customer information and data collection for the club and means the marketing guys will be having a field day.
So what about though offering a half price season ticket for supporters who are in the ground an hour and a half before kick off?
This will have several benefits. Those on lower incomes will be looked after. Matchday revenue will increase as fans will spend more on catering and merchandise. It will also alleviate some of the rush of supporters trying to get in 5 minutes before kick off. The whole matchday buzz at the ground will increase as fans have to arrive earlier.
Fans with early entry tickets who turn up late simply have to upgrade their ticket on the day. This should be in addition to the £200 season ticket which has been suggested as a way of filling Villa Park.