Date:Tuesday January 7 2014
AVFC4ME says 'Villa Fans: Please note in order to save money the light at the end of the tunnel has been switched off until further notice'
Long time reader but first time writer so go easy on me...!
I wondered though if anyone knew the plan?
When Randy Lerner first arrived he and his board publicly spelt out their vision for the club to fans; 'Within 5 years we will be in the Champions League' and assured us that yes the board definitely did know what that would mean. 5 years came and went and clearly the project failed. As a fan I'm ok with that on face value. We tried. We gave it a bloody good go. But we fell short. Hey at least we had a go!
There are many reasons why we failed, but that is not what this article is about.
So what are we going to do now?
Where to from here? Rebuild and try again? Nobody seems to know!
There has been very little communication from the club since. We're now 3 years on and nobody has even acknowledged the failure. Nobody from the club has come out and said 'look, we tried but it didn't work out'. Nobody has said 'we took a real financial hit there and we need to downsize for a while'. As fans all we really want is to know is that there is some light at the end of the tunnel. That the management team know what they are doing.
What's the new 5 year plan? If it's to run as meagrely as possible for the next couple of years and then mount another serious challenge, fine. If it's to spend the least amount possible to avoid relegation for x years and then try again, fine. Hell even if it's let's drop down a tier, get rid of the deadwood, rebuild and come back stronger over the next 5 years, tell us - you might find we're ok with that too provided there is a vision! But instead we have nothing. No plan. No communication.
We continue to plod along winning the odd match, drawing, losing - it doesn't really seem to matter to anybody. Nobody at the club really seems to care. We're just assured that we'll be alright and we'll keep going. We haven't heard a single word from Mr Lerner or the board for months and months.
Are we rebuilding?
Are we planning another top four challenge?
Or have we just accepted lower table mediocrity and mediocre football?
Has the board lost interest?
There will always be a battle in football between 'business' and 'sport'. Frustrations kicked in with Mr Ellis when he continued to run the club as a business season after season - happy to finish comfortably mid table year after year and finish the financial year showing a small profit. Maybe we could have won more titles if he'd invested that little bit more. Purchased that one key player. But what if he invested more and then failed to win more? With a business hat on maybe that's too risky a decision to make so let's just finish profitably and comfortably instead.
As fans we care not for business or finances and want to see out-and-out sport - the best of the best battling it out, giving their all for the badge, pushing the boundaries in an attempt to be crowned the best in the land. After all, that's what sport is all about right? Beating an opponent? We're all intelligent enough to understand there are financial implications though and we expect the club to be run in a financially sustainable way in order that we can continue to compete into the future.
So most of us accept that we needed to downsize after our failed project. Most of us understand that we had a need to shed some cost in order to rebuild. But we just want some reassurance that there is a reason for it; that board has an end game. That we are eventually going to start rebuilding.
So I ask simply, what is the plan? What do we do now?
Date:Tuesday January 7 2014
The 'Not The Villa Times' News 24/4/14 (Thursday April 24 2014)
Pre Swansea Injury News + U21 Update (Thursday April 24 2014)
Vital Villa Man Of Match v Southampton (Wednesday April 23 2014)
Sylla - Not As Dramatic As He Sounds (Wednesday April 23 2014)
Robinson Looking For More (Monday April 21 2014)
Villa Fans Praised - By A Villa Fan! (Monday April 21 2014)
Dear Randy...A Fans Retort (Sunday April 20 2014)
Club Statement From Randy Lerner (Sunday April 20 2014)
Randy A Willing Seller - But No Deals Done (Sunday April 20 2014)
Vlaar - We Still Need A Win (Saturday April 19 2014)
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