Aston Villa - Villa Fan Says 'Enough Is Enough'
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Villa Fan Says 'Enough Is Enough'

Enough is Enough

All this talk about financial constraints and cutting wages at Aston Villa hides the hideous truth of what has just taken place in the 2011/12 season which has, thankfully, now passed in to history. It's important to make sure that our beloved club is on a sound financial footing, and certainly there were a lot of big money deals given to the likes of Heskey, Beye, Ireland and others that have failed to reap a dividend, but the current board of the club need to realise that financial stability cannot happen without paying customers because in any normal business, wages are paid out from income.

If employees are not performing well enough to have paying customers putting their hands in their pockets, then there won't be enough cash to pay them therefore they must perform better in order to keep the customers satisfied enough with the product they are buying that they keep paying for that product on an on-going basis.

What is happening at Villa Park is business suicide.

The paying customers are not happy with the product on offer and season ticket sales for 2012/13 are way down. Gates have been 10,000 short of capacity for the past season, £200,000 per game x 19 =£3.8million a season at an average ticket price of £20. The reason for cost cutting is simply that the board want and need to get value for money, and because the club's highest paid employees, the players and the management team, are not performing to their best, income is suffering.

It's a bit of a catch 22 situation, but throwing cash at the problem wont solve it in the medium to long term. So how do the board get better value for the supporters, us, the paying public.

1. Get a manager who can motivate players and make them want to play for him, each other, and the shirt. Currently, some do, some don't, others can't.
2. Get rid of any player who doesn't fit the mould and only sign or keep those who will add value to the playing staff.
3. Have the manager set up the team with players in their best positions to entertain their customers and try to win football matches.
4. Train the players to defend and attack set pieces properly.
5. Speculate to accumulate:make shrewd investments in players who won't end up getting paid to go out on loan, and who will draw the missing fans back to Villa Park thus earning their wages.
6. Continue to develop young players through an already excellent product, the Villa academy. Premier league success doesn't come easy.

Many clubs have tried and failed, many big clubs like Leeds and have dropped out of the big time due to financial miss-management. Some, like Portsmouth, got too big too quickly and the air went out of their bubble as quickly as it inflated. Yet other clubs, like Wigan, and Fulham can survive on small gates because they provide value. The fan base we have at Aston Villa, is huge and worldwide. I am Brummie born but so many people in Ireland support the club because of the proud history and connections of the Irish to the city of Birmingham. We, the fans deserve better than a struggling team with a manager who can't seem to please anyone.

We will travel to support the team from all over the city, country and the world, but we rightly refuse to be sold a white elephant. We expect a certain degree of competitiveness if not success, but we must also accept that there is no divine right to succeed because of past achievements and because we! are Aston Villa.

The decision makers at our great football club need to say 'Enough is Enough' before it is too late. After all, the customer is always right, and good business people listen to their customers. We are not fickle, and it doesn't really matter where managers arrive from, we, the customers, just want the best for Aston Villa F.C.


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The Journalist

Writer: Madirish Mail feedback, articles or suggestions

Date:Monday May 14 2012

Time: 10:45AM

Your Comments (oldest first)

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14/05/2012 10:50:00

Good article. He's a nice bloke but sadly not right for the club, the football and tactics says it all. Fingers crossed we will get what we all want and he will be off. Wish him all the best wherever else he goes.
Report Abuse
14/05/2012 10:51:00

Strong rumours he is sacked today, some rumours saying that he is saying his goodbyes now!!!! Please god be true!!!
Report Abuse
14/05/2012 10:52:00

Good article Madirish. It is, after all, plain common sense. It does seem that Lerner has finally smelt the coffee and is about to attempt to put things right. Lets hope he gets it right this time.
Pride of Lions
Report Abuse
14/05/2012 10:55:00

He may be a nice bloke. He could be St Francis of Assisi for all i effing care. He could take his elderly neighbours to Tesco to get their shopping - That doesn't mean he is a capable Manager. His history at previous clubs is well documented so I wont bother repeating it. JUST LEAVE MY CLUB MCLEISH!
heavy d
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14/05/2012 11:01:00

small point but not sure that you can put Ireland in with the likes of Beye and Heskey. He's worked his wotsits off this season, has looked a class above anything else on the pitch and has been awarded player of the season based on umpteen MoM awards (incidentally he got another one after the award).
Report Abuse
14/05/2012 11:05:00

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14/05/2012 11:07:00

Has he gone yet?
Adam Deuce
Report Abuse
14/05/2012 11:18:00

Who's gone?
Report Abuse
14/05/2012 11:19:00

According to The Times he's being sacked/already been sacked as we speak
Report Abuse
14/05/2012 11:24:00

Sun also now
Report Abuse
14/05/2012 11:25:00

SunSport Now ‏ @SunSportNow Aston Villa and Alex McLeish have parted company after a disappointing season. #avfc
Report Abuse
14/05/2012 11:26:00

...and they probably listen to his voice mails so they should know
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14/05/2012 11:27:00

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14/05/2012 11:28:00

I agree, AVbornandbred, that Ireland has been much better this season, but is still not VFM for the highest paid player at the club. Thanks for the comments, everyone, apologies for some of the small spelling mistakes, I wrote it late last night. Thanks JPF for posting the article.
Report Abuse
14/05/2012 11:33:00
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14/05/2012 11:38:00

superb I hope it's the push & not a rise !!!
Report Abuse
14/05/2012 11:46:00

Just been told that he's been sacked with a 2M pay out!
Report Abuse
14/05/2012 11:58:00

yes its on aol now juddy he was sacked an hour ago
Report Abuse
14/05/2012 12:05:00

May I be the first to wish everybody connected with Aston Villa, a very merry Christmas! Paul Lambert anybody?
Report Abuse
14/05/2012 12:09:00

If this does indeed mean the end of McLeish, can I suggest that we immediatley stop using his name on this site and concentrate on the future? I suggest the name Macbeth to be used instead....
Report Abuse
14/05/2012 12:14:00

SSN say it isnt done yet this afternoon it looks likely on mutual consent..
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14/05/2012 12:14:00

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14/05/2012 12:30:00

He is gone. Will be confirmed later today or tomorrow!!!
Report Abuse
14/05/2012 12:42:00

Yup. He's gone! Said goodbye to players! Hip Hip!!! I feel like we just won the league - lol :-D
Report Abuse
14/05/2012 12:44:00

BBC & SSN saying he's said his fair wells. TFFT!!
Adam Deuce
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14/05/2012 12:59:00

Best news of the season. Don't let the door hit you on the way out ... Randy make sure you get the RIGHT man this time round. Can't take much more of this ....
Report Abuse
14/05/2012 13:34:00

About f#@*$^ time!
Villa b
Report Abuse
14/05/2012 13:43:00

Anxious wait. Have Lerner and Co. learned anything about English football?? The waiting begins. Half my fingernails gone already. A long list of available nincompoops I don't want. McCarthy, Bruce, Curbishley ... and on and on. Would Di Matteo come if Chelski don't want him?
Report Abuse
14/05/2012 13:47:00

what di matteo that got kicked out by west brom.... no thanks.
Report Abuse
14/05/2012 14:03:00

NOT Sam Allardyce / Mick Mcarthey / Steve Bruce. Lets get Lambers / Rogers or Martinez
Report Abuse
14/05/2012 14:16:00

To be honest think it best left to the board now Hes gone the wally with the brolly is in a job so anyone else cannot do worse. Yes Puyet & Zola as a twosome would be fantastic but think it more likely you will see a Director of football now. All i ask is the club announce they will interview a shortlist of candidates and dont say they want this guy or that guy untill the deals done VILLA PR DEPT. please take note.
Report Abuse
14/05/2012 14:49:00

Has gone Collymore on talk sport spoke to the Mcmuppett who said its all over big man i wish the Villa well.!!!!
Report Abuse
14/05/2012 15:25:00

YAAAAAAAAAAAAAAAAAAAY my biggest celabration all season, the fool has finally gone what a relief couldln't be happier, anything from this point on can only be onwards and upwards, Randy finally gets a decision right NOW try keep that run going and appoint a manager who is not a ******** joke!
Report Abuse
14/05/2012 15:26:00

i will apply
Report Abuse
14/05/2012 15:39:00

Hon the Villa!
Report Abuse
14/05/2012 16:37:00


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