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Randy Lerner Is As Dedicated To Villa As Ever


Villa CEO Paul Faulkner has been talking to Matt Kendrick at The Birmingham Mail.

According to Paul Randy Lerner is as dedicated as ever to Villa.

"He`s as dedicated as he`s ever been, absolutely. When he bought the club it was always a plan where you knew you were going to have to pay the price to buy it, then spend on players initially and over a number of years."

He also points out it was essential to build the infrastructure including the training ground at Bodymoor Heath.

Adding, "We spent on the stadium, with the improvements and upgrades we`ve made with the Holte Pub, the Holte Suite, Trinity Road and other parts of the ground. There`s always an initial period of spending and then it settles down a little bit. But the ambition now is the same as it`s always been, which is to be up there competing at the very highest level in England and in Europe, we really want that."

The article also points out that Villa are only second to Manchester City in spending under former manager Martin O`Neill.

He says he hasn`t seen any criticism of the owner but points out if anyone doubts the spending, "we`ve spent 140 million on players and net it`s still nearly 100 million." Adding, "Over those four-and-half-years there`s probably only Man City who have spent more. So if you really get into that I feel pretty comfortable with our record there. Actions speak louder than words."

Full article: The Birmingham Mail.




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The Journalist

Writer: J P Fear Mail feedback, articles or suggestions

Date:Wednesday December 22 2010

Time: 2:16PM

Your Comments

Join The Vital Debate
The Fear
The figures seem higher than the 80 million net spend BEFORE the Milner transfer widely reported in the press. I wonder how he has come to that calculation?
jake findlay
No one is criticising how much money "has" been spent. What Mr. Kendrick needs to realise is that we need to keep spending. Constant investment is the key. The board keep repeating this "we always said we would invest lots then it would settle down". Why? Why will it settle down? That isn't sensible in competitive football, especiallyif your manager leaves all of a sudden. Even more so if you get a manager like Houlllier rather than someone willing to carry on O'Neill's work. Overhaul from the roots needs money. So either the board need to sack Houllier and get somone willing to work with what we have got, or give Houllier the same money as O'Neill. I am getting a real rabit-in-headlights feeling from the Villa board and I think their naivety is starting to shine through now they don't have someone as media savvy as O'Neill to hide behind.
simonbigron
Simon, you have got it spot on mate.
jake findlay
you're having a laugh. Any business plan focuses on initial start up capital followed by smaller annual capital expenditure / reinvestment of retained profits. When unusual opportunities / problems arise (such as being shafted by a key employee) the board needs to decide how to handle the situation and may choose to provide exceptional funding, but it still doesn't alter the overall model. Continual investment = bankruptcy unless you have a bottomless pit of money and the club is a hobby (a la Abramovich and Abu Dhabi). Oh and Jake are you trying to say that the media would know the clubs finances better than the CEO?
AVbornandbred
Anyone in world football should know you have to continually spend just to 'stand still'. Yes focus heavily on youth and bring them through but there needs to be a balance. I am grateful for what Randy has done but it should only be the beginning!!
AdzVilla
The important question is, what is the going rate with regards to investment for the place where Villa want to be? The correlation between money spent and league position is remarkably close. Villa, according to figures supplied by Vital Villa, have spent 61.25m net on transfer fees since the Lerner project began. This season runs at minus 17.5m (Milner's and Shorey's cash yield). Blinding the fans with big numbers does not do it. Its how they compare with their perceived peers which counts. To ascertain that you need to compare turnover, which leaves Villa (79)m miles behind Spurs (113m) and on par with Everton (79.7m) and West Ham (76.1m). Based upon this Villa have no right to ever expect to break into the top 4. That's the reality. Top half of the table only.
Steve Wade
With the new rules coming into play in 2012/13 the palying field will be levelled slightly on spending power of clubs. until then we need to accept we can't compete with Man City/Utd
keithlees1978
Yeah I agree with all that but I'm not wanting a 20mil player like City and Utd. There are some great players around at good prices and/or deals. Bentley, NZogbia, Given, Wright-Phillips (Although Albrighton is way better at the moment) Wheater etc etc. Any of these would add greatly to our squad and wouldn't break the bank. We just need to be smart and hopefully GH is!
AdzVilla
http://www.thespoof.com/news/spoof.cfm?headline=s6i80525 The real reason Why O'Neill left...
MASON_PARKER
Steve Wade, or Bard of B6 ... ! ... You have to remember the transfer figures I do every now and then (as I say in the lists ... or at least I think I do!) are rough, they know exactly the figures we don't as these days they are undisclosed. So mine are approximations following press etc
The Fear
People also need to realise that football is a business, or would everyone like to do a Leeds Utd? Randy has invested his own cash and injected some debt leveraged funding to get the ball rolling. Beyond that the investment can only come from revenue or further borrowing as previous debts are paid down. Under Ellis there was a net flow of funds out of the club and never any intial injection. Under Randy this is not the case, we have a proffessional CEO and reinvestment of profits. Those expecting continuous donations from Randy's personal fortune need to wake up and get real, or go and support Chelski or Citeh (or possibly QPR if they come up). Randy and co are trying to increase revenue (and reduce the ridiculous wage bill) but until they do our level of investment will not match our peers, especially as we continue to pay for the legacy of MON's pitiful failure in the transfer market with huge depreciation of assets.
AVbornandbred
Of course, the only thing which matters is the ratio of wages to turnover and Villa's is too high at present. Villa have the 7th highest turnover in the Prem and so presuming the same ratio is spent on wages, finishing higher than 7th would be relative success and finishing lower than 7th, would be relative failure. Finishing 6th and reaching a cup final, was achieved at too high a financial cost. Villa must now try and do better (win a trophy, top 5 finish) by spending 10% less. Houllier has promised to achieve that.
Steve Wade
 

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