Aston Villa - Villa Fan: We NEED To Be A Selling Club
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Villa Fan: We NEED To Be A Selling Club

revua says 'We need to be a selling club!'

It really grates on me when Villa fans get miffed at our board as soon as there is a hint that one of our top players is going to be sold.

I really think many Villa supporters need to change their mind set if we are going to get to the heights we all desire. I'm sure we all want the same thing if we are honest. To win the Premiership and then go and win the Champions league!

Now I know this might seem a little unrealistic to most but unless this is not our long term dream then there is not much point carrying on supporting Villa. It might be a long way off before we could ever reach these heights but it is achievable with the right business plan over time.

There are only so many ways we can do this.

1. A very rich and stupid owner buys us and wastes vast amounts of money buying every top player there is. This is very unlikely and I'm sure its not the way most would like us to do it.
2. We sell some of our best players at the top of there game for the right deal and then replace them with players that are cheaper, younger and just as good as the player we sold. This is the only way to make real progression that is sustainable. i.e. selling a James Milner and buying two James Milner's with the money.

The transfer market is where clubs like us can succeed so we do need to be a selling club at the right price. Then we need to be a buying club of the right players at the right price before they get sold on again. We are here forever, we need to realise players are not and are just here for our use of progressing. We need to stop buying 26+ years old that don't have much sell on value. This is a short term plan and does not help you progress in the long term. Invest in youth and younger players as even if it does not working out for those players they usually have a good sell on value as they have time on there side. We need to promote youth into the first team rather then buy expensive player to sit on the bench.

Even if some of the youth are not going to be world beaters so we need to move them on, often a few games in the first team can increase there value immensely and make us some money rather than letting them go for free. I think this point is being proven now as for a long time I've wondered why our youth and reserve teams do so well compared to other teams that are meant to have better squad depth. This can only be down to one of two things, we actually have better squad players than the other teams or the youth and reserve management are the best there is at getting the best out of players. We need to play players if we buy them! and I mean at least 50% of games in the season.

This was one of the main faults of O'Neil! By not playing them you are just losing your investment. Even if you decide you don't want the player any more, they must still be played until they either improve or you find a buyer and recoup the money you paid. If the players bought are really that bad then they should not be bought in the first place. The players we buy are top quality professionals and if the Manager can not get the best out of them through playing them, then the manager is not very good at his job.

Overall O'Neil did quite well in the transfer market, buying some very good players, if you look at our squad there are some quality players. Where he failed is with what he is meant to be good at!!!!! Getting the best out of the players and managing them well. He failed miserably on this front and did well in the transfer market which is laughable as most think its the other way around. At least this now gives us a good foundation of a quality team to go on and improve.

Why some Fans and the press think O'Neill got our players to over achieve is beyond me. We don't have a never ending bucket of money so if Villa fans truly want to progress then its time they backed they board to selling our best players at the right price and not thinking we can't go forward if we sell our best players!


Randy... we are not a selling club: Click Here

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The Journalist

Writer: revua Mail feedback, articles or suggestions

Date:Monday August 16 2010

Time: 9:25AM

Your Comments (oldest first)

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MON got the best out of the players he wanted to, he cost the club money by buying players and then leaving them out, RC, Sidwell, Davis, etc. We all saw how good Luke Young is on Sat, yet MON left him out. Villa have to balance the books, that in no way should stop us progressing. when you see what we can produce, Albrighton, Bannon and Clark to name just 3 that will come through. Who ever takes over from MON they must rotate players (all players) and the we just might have a chance. COTVABU
irish villa
Report Abuse
16/08/2010 10:28:00

Sorry revua, kind of agree that MON didn't get the best out of some of our players, but other than that I don't agree with a word you say. You write the article almost as if Villa is a business whose priority is buying players to sell as a profit. "Stop buying 26+ years old players" ? If you have a spare few hours I could reel off a list of players aged 26+ who most of us would have your arm off to play for the Villa. So we may get a few years less service and not as handsome a payoff ? So what, if it means success ? And as for not bothering to support us if I don't believe PL and CL trophies are our aim well yes, we'd all love that but when a season pans out and a more realistic goal becomes CL qualification, we'll still support the lads all the way ?!
Report Abuse
16/08/2010 10:46:00

When i first saw the title of this my first thought was 'you're crazy!' But having read it i actually agree to some extent. Doesn't stop me still dreaming Milner will stay though! Didn't Manchester United win their first title with a young squad that no one thought would win anything? (This was a tiny bit before my time so someone correct me if i am wrong?)
Report Abuse
16/08/2010 10:50:00

clhbelbin yes your right, Villa actually beat the Man Utd kids 3-1 the first game of the season and Allan Hansen said after the game you will never win anything with kids. Man Utd went on to win the title with those kids lol
Report Abuse
16/08/2010 11:36:00

ExpatVillaShirt to add to what I've already said, you missing that yes Villa is a business! And for that business to progress we need to sell stock for as much as we can and buy for as cheap as we can. We can obviously keep hold of all our stock and not sell it but then we won't progress and won't be a very good business. The businesses around us (Arsenal) that do sell high and buy low will progress and be challenging the top business in the world. As for buying 26+ players I'm not saying they won't not do a good job for us and they can help you progress but its short term progression and you need to keep paying out money to buy 26+players as they probably won't have a sell on profit. I bit older than 26 but let's take Robbie Keane. Great player and would improve our squad for around 9m. He might help us challenge to top four for three season but would then be worth nothing so we would need to spend again and so on and so on. If we are to hit the height of challenging season after season it's the only way possible.
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16/08/2010 11:48:00

Sell, Sell, Sell, are Manchester United a selling club? well are they? Did Slur Alex sell Ronaldo for 80,000,000 because if he did then that makes him the manager of a selling club? Sometimes you have to take off the blinded by your club glasses and put a foot in the real world. Millions of pounds profit from Milner will do the club no harm at all. People forget the millions and millions pounds removed from the wage bill.
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16/08/2010 12:16:00

Arsene Wenger has built the whole Arsenal set up on this philosophy. Including the funding a a new stadium to the tune of Several hunded million. He bought players with potential, got the best years out of them and then sold them on for massive money. He bought Anelka, Henry, Viera, Petit, Overmars for less than 25m combined and got over 80m for them when he sold them just as their shelf life was coming to an end (other than Anelka who he got for 500K and sold after a couple of years for 23.5m). He has held firm on Fabregas for the moment but everybody knows that he is off next summer and will have made Arsenal another 40 or 50m in the process. Arsenal are the biggest selling club in the league. The difference being, when you actually sell the player. And some players you make sure you never sell because thay become ingrained in the fabric of the club, such as Tony Adams and Denis Bergkamp. The philosophy is simple. Get them young, train them the right way, keep the very best and sell off the rest for massive money. It is very easy if you have the right marketing nous to get a slighly above average (but not quite good enough) youngster, get him to play in a few games and tell the world he is the next (Maradonna, Henry, Gullit). You then get clubs coming in with silly money to take him off your hands. That makes you a selling club, but a very different selling club to one who just ones to sell players to make money. So imho revua is perfectly correct. The skill is in not getting suckered into buying these so called superstar youngsters who go on to be duds, but to actually be the club that sells the duds and then reinvests the money in even better youth players. Simples.
Report Abuse
16/08/2010 12:49:00

yeah, said similar recently voice re: Wenger buying and selling at the right time to generate more money. This to me isn't a selling club, it is a good policy to help improve the team.
The Fear
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16/08/2010 13:55:00


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