UK time is: 01:46:03
Vital Login
Social Login

Choose your club

Other Sites

Network Navigation

Vital Partners

'If It's Football, It's Vital'

Heineken UK & Fiat Deals Announced

As those that were at the friendly v Valencia at Villa Park last night will no doubt have noticed, Villa have changed their official beer from Carling to Heineken UK (who also do cider brands).

The official site announced the three year deal last week.

The club say: The three-year deal will see one of the world's leading brewers and cider producers become the club's exclusive beer and cider supplier. The partnership will give Aston Villa fans the opportunity to enjoy a number of Heineken's market-leading beer and cider brands in stadium bars and banqueting facilities.

This deal follows the FxPro sponsorship, an official tie in with Fiat and also the ticket exchange agency
viagogo.

Paul Faulkner, chief executive of Aston Villa, said: 'We are delighted to partner with another leading brand here at Aston Villa. With Heineken's existing sponsorship of the Champions League and experience in football, we know we are partnering with the right type of company with a high quality range of products for our supporters to enjoy. Our commercial team has done a great job in securing another long term relationship as we continue to strengthen and grow the business side of the club.'

Greg Martin, regional sales director, Heineken UK added: 'We see this exciting business partnership with Aston Villa FC as an essential part of our plans to expand sales of our products in the West Midlands. The new agreement provides us with an opportunity to showcase our beer and cider brands at Villa Park and entertain existing and prospective trade customers in the club's outstanding hospitality facilities as Villa challenge for Champions League Football next season.'

-----

On the Fiat deal...

Aston Villa is pleased to announce a new fleet deal with Fiat Group Automobiles UK. The four-year agreement kicks off on August 2 and incorporates Fiat cars and Fiat Professional commercial vehicles, which will help steer the club to success on the road in the Premier League and Europa League as well as in cup competitions this season.

Aston Villa's Chief Executive, Paul Faulkner said: 'We are delighted to be entering this partnership with a leading international brand such as Fiat. Not only will this relationship benefit our fans by providing them with special terms on vehicles, it is also part of our continuing plan to develop and strengthen key commercial partnerships off the field alongside a successful team on the pitch.'

Andrew Humberstone, managing director, FGA UK & Ireland said: 'This is another fantastic opportunity for both Fiat and Aston Villa. We are enjoying considerable success with current sports tie-ins and I am sure this latest deal with Aston Villa will bring us similar results.'

Paolo Lo Monaco, Finance and Business Development Director, FGA UK & Ireland added, 'Aston Villa represents a key partner in the newly launched MyFiat loyalty card. And on top of the significant cross-marketing opportunities from the loyalty card, the partnership will offer Fiat brands major exposure into the Birmingham automotive market through both the retail and corporate environments of the Aston Villa network.'




Use your social login to comment on front page articles. Login using you Facebook, Twitter, Google or LinkedIn accounts and have your say!



Click here to join in the debate on the club forum.

The Journalist

Writer: J P Fear Mail feedback, articles or suggestions

Date:Saturday August 7 2010

Time: 3:56PM

 

Have Your Say

Log in...
with your social network     OR     with your Vital account

Recent Aston Villa Articles

A Big Point For Lambert (Sunday December 28 2014)

Stats: Aston Villa v Sunderland (Sunday December 28 2014)

Get Well Soon John Gregory (Sunday December 28 2014)

Lambert - We Were The Better Side (Friday December 26 2014)

Stats: Swansea v Aston Villa (Friday December 26 2014)

Archived Aston Villa Articles

List All Vital Villa Articles
Have your say
Click here to suggest an article
Click here to suggest a poll

Vital Members League (view all)

1. The Fear 943
2. Pride of Lions 848
3. ClivetheVillan 721
4. kefkat 328
5. Freeman14 303
6. Villan57 285
7. sirdennis 250
8. Sussex Villan 161
9. Fulford 154
10. col8 148

League Results (view all)

League Table (view table)

Team P W D L GD Pts
10. Liverpool 18 7 4 7 -2 25
11. Stoke 19 7 4 8 -2 25
12. Everton 19 5 6 8 -2 21
13. Aston Villa 19 5 6 8 -11 21
14. Sunderland 19 3 11 5 -11 20
15. Q.P.R. 19 5 3 11 -13 18
16. WBA 19 4 5 10 -10 17

Breaking League News

Arsenal Burst Hammer's Bubbles
Arsenal : 28/12/2014 23:52:00
What Changes Should Swansea Make vs Liverpool?
Swansea : 28/12/2014 22:49:00
Monk Right To Publicly Criticise Shelvey Laziness?
Swansea : 28/12/2014 22:18:00
Carver - Papiss Cisse Will Be A Huge Loss
Newcastle : 28/12/2014 22:11:00
Pardew Rumours Grow Following Everton Win
Newcastle : 28/12/2014 22:02:00

Current Site Poll (view all polls)

Sunderland MotM
Suggested By:  MF
Guzan 4%
Hutton 1%
Vlaar 0%
Clark 0%
Cissokho 0%
Delph 0%
Sanchez 81%
Cleverley 0%
Weimann 0%
N'Zogbia 1%
Benteke 1%
Sub - Bacuna 0%
Sub - Okore 1%
Sub - Grealish 11%