UK time is: 23:54:08
Vital Login
Social Login

Choose your club

Other Sites

Network Navigation

Vital Partners

'If It's Football, It's Vital'

Heineken UK & Fiat Deals Announced

As those that were at the friendly v Valencia at Villa Park last night will no doubt have noticed, Villa have changed their official beer from Carling to Heineken UK (who also do cider brands).

The official site announced the three year deal last week.

The club say: The three-year deal will see one of the world's leading brewers and cider producers become the club's exclusive beer and cider supplier. The partnership will give Aston Villa fans the opportunity to enjoy a number of Heineken's market-leading beer and cider brands in stadium bars and banqueting facilities.

This deal follows the FxPro sponsorship, an official tie in with Fiat and also the ticket exchange agency
viagogo.

Paul Faulkner, chief executive of Aston Villa, said: 'We are delighted to partner with another leading brand here at Aston Villa. With Heineken's existing sponsorship of the Champions League and experience in football, we know we are partnering with the right type of company with a high quality range of products for our supporters to enjoy. Our commercial team has done a great job in securing another long term relationship as we continue to strengthen and grow the business side of the club.'

Greg Martin, regional sales director, Heineken UK added: 'We see this exciting business partnership with Aston Villa FC as an essential part of our plans to expand sales of our products in the West Midlands. The new agreement provides us with an opportunity to showcase our beer and cider brands at Villa Park and entertain existing and prospective trade customers in the club's outstanding hospitality facilities as Villa challenge for Champions League Football next season.'

-----

On the Fiat deal...

Aston Villa is pleased to announce a new fleet deal with Fiat Group Automobiles UK. The four-year agreement kicks off on August 2 and incorporates Fiat cars and Fiat Professional commercial vehicles, which will help steer the club to success on the road in the Premier League and Europa League as well as in cup competitions this season.

Aston Villa's Chief Executive, Paul Faulkner said: 'We are delighted to be entering this partnership with a leading international brand such as Fiat. Not only will this relationship benefit our fans by providing them with special terms on vehicles, it is also part of our continuing plan to develop and strengthen key commercial partnerships off the field alongside a successful team on the pitch.'

Andrew Humberstone, managing director, FGA UK & Ireland said: 'This is another fantastic opportunity for both Fiat and Aston Villa. We are enjoying considerable success with current sports tie-ins and I am sure this latest deal with Aston Villa will bring us similar results.'

Paolo Lo Monaco, Finance and Business Development Director, FGA UK & Ireland added, 'Aston Villa represents a key partner in the newly launched MyFiat loyalty card. And on top of the significant cross-marketing opportunities from the loyalty card, the partnership will offer Fiat brands major exposure into the Birmingham automotive market through both the retail and corporate environments of the Aston Villa network.'




Use your social login to comment on front page articles. Login using you Facebook, Twitter, Google or LinkedIn accounts and have your say!



Click here to join in the debate on the club forum.

The Journalist

Writer: J P Fear Mail feedback, articles or suggestions

Date:Saturday August 7 2010

Time: 3:56PM

 

Have Your Say

Log in...
with your social network     OR     with your Vital account

Recent Aston Villa Articles

Delph Out Until The New Year (Saturday October 25 2014)

Lambert Looking For QPR Response (Friday October 24 2014)

QPR Injury Update (Friday October 24 2014)

The Villa Times - 24/10/2014 (Friday October 24 2014)

Lambert - Time To Change Our Focus (Thursday October 23 2014)

Vlaar Wants A Return To Winning Ways (Thursday October 23 2014)

Drennan Returns - So Time For A Round Up (Wednesday October 22 2014)

Okore Not Ready For Premiership Action (Tuesday October 21 2014)

Archived Aston Villa Articles

List All Vital Villa Articles
Have your say
Click here to suggest an article
Click here to suggest a poll

Vital Members League (view all)

1. Pride of Lions 745
2. The Fear 712
3. ClivetheVillan 587
4. thefacehead 482
5. HeathfieldRoad1874 240
6. sirdennis 233
7. kefkat 222
8. Villan Of The North 162
9. Clubpaver 144
10. DeanoVilla 142

League Results (view all)

League Table (view table)

Team P W D L GD Pts
10. Spurs 8 3 2 3 -1 11
11. Stoke 9 3 2 4 -2 11
12. WBA 9 2 4 3 -1 10
13. Aston Villa 8 3 1 4 -8 10
14. Everton 8 2 3 3 0 9
15. Leicester City 8 2 3 3 -2 9
16. Crystal Palace 9 2 3 4 -3 9

Breaking League News

Swansea : 25/10/2014 23:45:00
Monk: We'll Work On Our Decision Making
Swansea : 25/10/2014 22:43:00
Report - Swansea City 2-0 Leicester City
Swansea : 25/10/2014 22:15:00
Much More To Come
Man Utd : 25/10/2014 22:00:00
Pick Of The Bunch!
West Ham : 25/10/2014 20:32:00

Current Site Poll (view all polls)

Villa v QPR (away) will:
Suggested By:  Mystic Mug
Win - whoop! 43%
Lose - we go again! 42%
Draw - meh! 15%