UK time is: 03:29:36
Vital Login
Social Login

Choose your club

Other Sites

Network Navigation

Vital Partners

'If It's Football, It's Vital'

Heineken UK & Fiat Deals Announced

As those that were at the friendly v Valencia at Villa Park last night will no doubt have noticed, Villa have changed their official beer from Carling to Heineken UK (who also do cider brands).

The official site announced the three year deal last week.

The club say: The three-year deal will see one of the world's leading brewers and cider producers become the club's exclusive beer and cider supplier. The partnership will give Aston Villa fans the opportunity to enjoy a number of Heineken's market-leading beer and cider brands in stadium bars and banqueting facilities.

This deal follows the FxPro sponsorship, an official tie in with Fiat and also the ticket exchange agency
viagogo.

Paul Faulkner, chief executive of Aston Villa, said: 'We are delighted to partner with another leading brand here at Aston Villa. With Heineken's existing sponsorship of the Champions League and experience in football, we know we are partnering with the right type of company with a high quality range of products for our supporters to enjoy. Our commercial team has done a great job in securing another long term relationship as we continue to strengthen and grow the business side of the club.'

Greg Martin, regional sales director, Heineken UK added: 'We see this exciting business partnership with Aston Villa FC as an essential part of our plans to expand sales of our products in the West Midlands. The new agreement provides us with an opportunity to showcase our beer and cider brands at Villa Park and entertain existing and prospective trade customers in the club's outstanding hospitality facilities as Villa challenge for Champions League Football next season.'

-----

On the Fiat deal...

Aston Villa is pleased to announce a new fleet deal with Fiat Group Automobiles UK. The four-year agreement kicks off on August 2 and incorporates Fiat cars and Fiat Professional commercial vehicles, which will help steer the club to success on the road in the Premier League and Europa League as well as in cup competitions this season.

Aston Villa's Chief Executive, Paul Faulkner said: 'We are delighted to be entering this partnership with a leading international brand such as Fiat. Not only will this relationship benefit our fans by providing them with special terms on vehicles, it is also part of our continuing plan to develop and strengthen key commercial partnerships off the field alongside a successful team on the pitch.'

Andrew Humberstone, managing director, FGA UK & Ireland said: 'This is another fantastic opportunity for both Fiat and Aston Villa. We are enjoying considerable success with current sports tie-ins and I am sure this latest deal with Aston Villa will bring us similar results.'

Paolo Lo Monaco, Finance and Business Development Director, FGA UK & Ireland added, 'Aston Villa represents a key partner in the newly launched MyFiat loyalty card. And on top of the significant cross-marketing opportunities from the loyalty card, the partnership will offer Fiat brands major exposure into the Birmingham automotive market through both the retail and corporate environments of the Aston Villa network.'




Use your social login to comment on front page articles. Login using you Facebook, Twitter, Google or LinkedIn accounts and have your say!



Click here to join in the debate on the club forum.

The Journalist

Writer: J P Fear Mail feedback, articles or suggestions

Date:Saturday August 7 2010

Time: 3:56PM

 

Have Your Say

Log in...
with your social network     OR     with your Vital account

Recent Aston Villa Articles

Something For The Weekend (472) (Friday November 21 2014)

Aston Villa FC - 140 Years And Counting (Friday November 21 2014)

Villa Support 21st Minute Initiative (Thursday November 20 2014)

Injury Update Ahead Of Southampton (Thursday November 20 2014)

Villa In Talks With Justice For The 21 (Thursday November 20 2014)

The Stiliyan Petrov Foundation (Thursday November 20 2014)

Villa Fans Expecting High Profile Exits (Thursday November 20 2014)

Not 'The Villa Times' News 18/11/14 (Tuesday November 18 2014)

Archived Aston Villa Articles

List All Vital Villa Articles
Have your say
Click here to suggest an article
Click here to suggest a poll

Vital Members League (view all)

1. Pride of Lions 736
2. ClivetheVillan 724
3. The Fear 536
4. kefkat 251
5. Freeman14 207
6. sirdennis 163
7. DeanoVilla 143
8. Villan57 132
9. HeathfieldRoad1874 88
10. gator 86

League Results (view all)

League Table (view table)

Team P W D L GD Pts
13. WBA 12 3 4 5 -4 13
14. Sunderland 12 2 7 3 -7 13
15. Hull City 11 2 5 4 -2 11
16. Aston Villa 11 3 2 6 -11 11
17. Leicester City 12 2 4 6 -7 10
18. Burnley 12 2 4 6 -12 10
19. Crystal Palace 11 2 3 6 -6 9

Breaking League News

The First Goal Matters
Arsenal : 22/11/2014 22:28:00
Rate The Players: Manchester City 2-1 Swansea City
Swansea : 22/11/2014 20:54:00
Bojan wins October goal of the month
Stoke : 22/11/2014 20:54:00
Pellegrini Praises Swansea City After Win
Swansea : 22/11/2014 20:40:00
Monk Disappointed Not To Get a Point at Man City
Swansea : 22/11/2014 20:32:00

Current Site Poll (view all polls)

Villa v Southampton (home) will:
Suggested By:  Mystic Mug
Win 18%
Lose 72%
Draw 8%