Been doing the rounds for a while on the forum, well that is what rumours tend to do, but FxPro are the new official shirt sponsors, and no we haven't dumped Acorns.
The announcement on the Official Site explains that FxPro Financial Services Ltd are a leading global retail broker in Forex markets, (keep the jokes to yourselves people) which is foreign exchange to normal folk like you and me.
The deal is for an initial three years, and will see FxPro become the club's principal partner from July 2010 onwards.
The deal is also the biggest in our history, but as of yet there is no official announcement on what the deal is worth to us. Following on from plenty of comments from the club and General K though, it will be exactly what we wanted from the deal, the days of underselling our sponsorships are long gone.
Acorns now find themselves becoming the club's official charity and FxPro will be making a strong commitment themselves to helping us with our work with and for Acorns.
New in title Chief Executive (well he'd been doing the job for a while anyway), and all round top man Paul Faulkner commented:
'We are extremely and excited to enter into this new partnership with FxPro. I believe it will be a good partnership for the club and it reflects our continued growth as a club.
'Equally, we are pleased to confirm that Acorns will be our official charity partner and in meetings involving both FxPro and Acorns a close working alliance has already been forged.'
Denis Sukhotin, Director of FxPro is equally as enthusiastic about the new deal, saying:
'Aston Villa are one of the great names in the Premier League. We are proud to partner with Aston Villa as the club continues to work hard to achieve success.'
Jim Mancsak, Head of strategic Relations added:
'Villa are one of the oldest and most successful clubs in England and we look forward to connecting with Villa fans far and wide. We will work diligently with our partners at Aston Villa to extend the brand around the world.'
I shall leave the final words to Mr David Strudley, Chief Exec of Acorns:
'We are delighted to become Aston Villa's official charity partner and equally thrilled to hear of the shirt partnership with FxPro, an organisation which has also undertaken to support us as a charity.'
So after all the rumours we finally have our answer, we are still going to do the best we can - as always - for Acorns, but as we bid to break into that elusive Top 4 our coffers are boosted by the commercial deal.
Best of both worlds surely?
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