UK time is: 00:16:44
Vital Login
Social Login

Choose your club

Other Sites

Network Navigation

Vital Partners

'If It's Football, It's Vital'

There Is Moore To Know

THERE IS MOORE TO KNOW

The England Football Team is spearheading a drive to raise awareness of bowel cancer, the second most common cause of cancer deaths in the UK, killing 44 people each day.

The campaign 'There is Moore to know' will feature a series of striking and powerful images with stars of the England team, Theo Walcott, Rio Ferdinand, Michael Carrick, David James, Micah Richards and Shaun Wright Phillips for the Bobby Moore Fund for Cancer Research UK.

The unique collection of images portraying anatomical representations of the bowel are specifically timed to launch on St Georges Day and coincide with Bowel Cancer Awareness Month.

The campaign will feature exclusive interviews and a viral campaign produced by the players’ Team England Footballers Charity as part of their support of the Bobby Moore Fund for Cancer Research UK.



Image: John Davis / Team England / Idols

The Bobby Moore Fund for Cancer Research UK aims to raise awareness of the shocking statistics associated with the disease that killed the former England captain, Bobby Moore aged just 51. The Fund endeavors to make more people aware of the symptoms of the disease and how to best reduce their risk of bowel cancer.

Stunning photographs of the England footballers taken by leading sports photographer, John Davis, are combined with cutting edge technology to reveal the inner workings of the body, drawing attention to the bowel with the message ‘There is Moore to know’. Supporting the main images is a collection of behind-the-scenes shots captured by world renowned photographer, Terry O’Neill, who was a friend to Bobby Moore.

Rio Ferdinand said: “My England team-mates and I were shocked to find out that bowel cancer kills 44 people every day in the UK, especially when over eight out of ten cases can be treated successfully if detected early enough.”

David James commented: “Lives can be saved if more people know about bowel cancer and can recognise the symptoms of the disease.”

Theo Walcott added: “Bobby was one of the greatest footballers of all time; to die at 51 is too young. It is important to us that we make more people aware of the disease.”

Stephanie Moore MBE, Bobby’s widow and founder of the Bobby Moore Fund for Cancer Research UK said: “The support of the current England squad means so much to me and to the Bobby Moore Fund as a whole. Through this campaign, the players will help raise awareness of bowel cancer. Not only are we reaching a wide audience via the media and advertising outlets; selected images will also feature within bowel cancer leaflets and posters in doctors surgeries across the country. To have Terry O’Neill working with us on this project is also very special, Bobby would have been delighted.”

The players chose to work with the Bobby Moore Fund for Cancer Research UK following their decision, in 2007, to set up their own charitable trust – the Team England Footballers’ Charity. Their ambition is to raise a minimum of 1 million for chosen charity partners ahead of the 2010 World Cup. Each member of the squad has signed up to donate both their international match fees and their time to support chosen charity partners to raise awareness of particular issues and make a difference to the lives of others.

The Team England Footballers Charity is managed by 1966 Entertainment Ltd. Terry Byrne, 1966 CEO said: “This campaign is one example of how the players are using their profile in a positive way for the benefit of others. In addition to this campaign the players have raised vital funds for bowel cancer research by donating their international match fees to the Bobby Moore Fund for Cancer Research UK. Their work extends to other chosen charity partners and the players are ahead of schedule to reach their goal of raising 1 million by the end of the year.”

To see the stunning pictures, interviews and footage of the players and to know Moore:

Log onto:

www.teamenglandfootballerscharity.com and www.bobbymoorefund.org




Use your social login to comment on front page articles. Login using you Facebook, Twitter, Google or LinkedIn accounts and have your say!



For the very latest Premier League odds

For massive weekly jackpots - Play the Football Pools Online




Click here to join in the debate on the club forum.

The Journalist

Writer: J P Fear Mail feedback, articles or suggestions

Date:Thursday April 23 2009

Time: 11:20AM

Your Comments

Happy St Georges day one and all (and RIP nan!)
This message is very close to home for me as i lost my eldest brother to bowel cancer. It's good to see that people are being made aware of it.
Thaibluefan
This is something that we all think it wont affect me but one day it might. denno4 denno4
denno4
 

Have Your Say

Log in...
with your social network     OR     with your Vital account

Recent Articles

Pre Swansea Injury News + U21 Update (Thursday April 24 2014)

Vital Villa Man Of Match v Southampton (Wednesday April 23 2014)

Sylla - Not As Dramatic As He Sounds (Wednesday April 23 2014)

Robinson Looking For More (Monday April 21 2014)

Dear Randy...A Fans Retort (Sunday April 20 2014)

Club Statement From Randy Lerner (Sunday April 20 2014)

Archived Articles

List All Vital Villa Articles
Have your say
Click here to suggest an article
Click here to suggest a poll

Vital Members League (view all)

1. Pride of Lions 1126
2. The Fear 1047
3. ClivetheVillan 625
4. Villan57 304
5. Villan Of The North 286
6. Barney2004 277
7. sirdennis 237
8. kefkat 231
9. BlackCountry Villa 227
10. tarzan 208

League Results (view all)

League Table (view table)

Team P W D L GD Pts
12. West Ham 35 10 7 18 -10 37
13. Swansea 35 9 9 17 -4 36
14. Hull City 34 10 6 18 -9 36
15. Aston Villa 34 9 8 17 -14 35
16. WBA 34 6 15 13 -13 33
17. Norwich 35 8 8 19 -28 32
18. Cardiff 35 7 9 19 -34 30

Breaking League News

Michu Set To Miss Aston Villa Game
Swansea : 24/04/2014 22:58:00
Mel Not Phased By The Pressure
WBA : 24/04/2014 21:16:00
West Ham Injury News For Albion
WBA : 24/04/2014 21:10:00
Jedinak - We Won't Relax Off
Crystal Palace : 24/04/2014 20:56:00
Pulis Now Looking To The Future
Crystal Palace : 24/04/2014 20:51:00
We Need Mutch Belief, Not Fear
Cardiff : 24/04/2014 20:26:00
Lambert Confirms What You All Thought About Me
Aston Villa : 24/04/2014 20:00:00

Current Site Poll (view all polls)

Villa v Swansea (away) will:
Suggested By:  Mystic Mug
Win - safety at last 22%
Lose - we go again 53%
Draw 25%