Vital Football

Latest Aston Villa News

FSF On Net Loss Of Football's Bumpter TV Deal

FSF On Net Loss Of Football's Bumpter TV Deal

Net loss on football`s bumper TV deal

One of the year`s biggest stories crept by last month without anyone paying too much attention. You`d almost think the mainstream media had a vested interest in ignoring it…

After years of burying its head in the sand the Premier League has eventually come out blinking into the sun and admitted that internet streaming could crush the professional game`s finances.

For the uninitiated, internet streaming basically means you can watch football on the net for zip all instead of splashing out on those expensive Sky and Setanta subscriptions. There are amazing parallels with the music industry which has been trying to tackle this problem since the days of Napster in the late 90s.

Both music and football have punters who show a type of love and loyalty that most industries can only dream of. Do they work with this and cherish the relationship? Do they hell. They see themselves as having a divine right to cream off every last penny they can from the 'consumer` and end up corroding much of the goodwill that got them where they are.

The music industry tried to scare fans by saying the major labels would go bust and no 'talent` would be found. People knew it was rubbish, the labels are only the delivery systems, the middleman. The net changed all that. Loads of new bands are turning their back on the majors, they can market themselves online, signing to a label is no longer the Holy Grail.

Similarly the football industry warns that if TV deals collapse we won`t be able to afford the 'talent`. Well, most people are well and truly sick of the ridiculous wages they`re asked to fund anyway and understand the contempt with which Setanta and Sky treat the average match-going fan. No sympathy here. Plus, we`re not daft, if TV deals everywhere drop through the floor, it evens out. If English teams can`t afford to pay £100,000-per-week because of free online football, how would the Italians or Spanish?

Technology brought football its billions through TV, and it`ll take them away through the internet. Take a look at the music industry. CD`s made the song digital and record labels millions as people replaced their old vinyl with CD`s. But they`ve found one almighty problem with this. You could copy analogue (remember mixtapes?!) but sound quality suffered and it was a bit of a faff. Then digital transformed all those lovely sounds into 1 and 0`s (we know 10 binary jokes and they`re both rubbish) which could be shared with minimum fuss to millions of people, for free, once the internet arrived. Whoops.

Football`s experience of this is taking longer but the same is happening. Those lovely satellite companies have gone to the trouble of digitising (and globalising) all their content so that instead of a NASA-approved-two-ton satellite dish in your backyard, all you need is a TV and credit card. Get a laptop and you can share the pictures with millions if that`s your thing.

The Premier League will huff and puff because they stand to lose billions in TV deals. But the internet is a system developed to allow the US Government to communicate in the event of a nuclear holocaust. It`s pretty Richard Scudamore proof.

Clubs are getting worried but it`s a problem of their own making. Extortionate prices mean the next generation has (largely) turned their back on the live game. A lot of younger fans today don`t need the live fix. They think football`s watched on TV anyway and the average Premier League crowd is now in its mid-40`s and rising in age year-on-year.

But what happens when the masses realise they can watch - for nothing - live games on the internet? TV revenue disappears and clubs go bust. This isn`t just a problem for the top-flight either, it goes all the way down to conference level where clubs rely massively on Setanta`s money.

Clubs have to drop prices and win back the next generation who aren`t currently hooked on the live game. Relying on the Russian Roulette of TV revenue will cost them in the end.

The Football Supporters` Federation is the organisation that campaigns for you and represents more than 142,000 fans across England and Wales. For more information, or to join, visit www.fsf.org.uk or email info@fsf.org.uk.



For the very latest Premier League odds

Free £15 bet when you spend £5 on The New Football Pools

Click here to join in the debate on the club forum.

Writer:J P Fear
Date:Tuesday March 31 2009
Time: 1:30PM

Comments

0
Did they not just sign a deal that was larger than the last one....during the worst recession in living memory? Please correct me if i'm mistaken, but things don't look all that bad IMHO...
YatesyVillain
01/04/2009 05:42:00
0
Very interesting read, definitely provides food for thought. I think you're quite correct though YatesyVillain. With that new bumper deal signed, are things really that bad? Strange one.
glensider
08/04/2009 22:23:00
0
Interesting to compare it to the music industry, there are indeed similarities. Sales of albums (cd's) are way down as everyone knows, yet demand for tour tickets are very high. Cant see why the clubs are getting worried yet though, and after all, it is they who have helped bring this situation about.
glensider
08/04/2009 22:26:00
Page 1/1
  1. 1

Login to post a comment

Recent Aston Villa Articles

The Vital Villa Player Of March

The Vital Villa player of the month for March results are now in:

EFL Cup To Fast Track Video Assistance?

It's been reported this week that the Football Association could now fast track video assistant referee help for match day officials in the League Cup.

Bacuna To Serve A Suspension This Week - 30/3/17

Aston Villa's Leandro Bacuna will be out of action this week as he serves an automatic suspension.

Officials - Aston Villa v Norwich (1/4/17)

The Football League have now announced the Match Day officials that will take charge of the game between Aston Villa and Norwich City this Saturday.

Archived Vital Villa Articles

Vital Villa articles from

Site Journalists

J P Fear
Editor email
Profile
Mike Field
Editor email
Profile
Steve Wade
no email
Profile
Villa_Grizzly
no email
Profile
Turkish Penguin
no email
Profile
Glensider
no email
Profile
Chris Heath
no email
Profile
M Calucar
no email
Profile
JuanPablo Angel
no email
Profile

Current Poll (see more polls)

Aston Villa v Norwich City will:
Suggested By: Mystic Mug
Win68%
Lose6%
Draw26%
ScoopDragon Publishing Entire League Network of Sites

League Table

# Team P W D L Pts. GD
1 Newcastle 38 24 6 8 78 38
2 Brighton 38 23 8 7 77 30
3 Huddersfield 37 22 5 10 71 4
4 Leeds Utd 38 21 6 11 69 16
5 Reading 38 20 7 11 67 2
6 Sheff Wed 38 18 8 12 62 9
7 Fulham 38 16 13 9 61 19
8 Norwich 38 16 9 13 57 9
9 Preston 38 15 12 11 57 6
10 Derby County 38 14 11 13 53 3
11 Barnsley 38 14 9 15 51 0
12 Aston Villa 38 13 12 13 51 0
13 Cardiff 38 14 9 15 51 -1
14 Brentford 38 14 8 16 50 3
15 Q.P.R. 38 14 8 16 50 -5
16 Wolves 37 12 9 16 45 -2
17 Ipswich 38 10 15 13 45 -9
18 Birmingham 38 11 12 15 45 -16
19 Bristol City 38 11 8 19 41 -3
20 Forest 38 11 8 19 41 -11
21 Burton 38 10 11 17 41 -14
22 Blackburn 38 9 13 16 40 -11
23 Wigan 38 8 10 20 34 -13
24 Rotherham 38 4 5 29 17 -54
The Vital Football Members League
Latest F1 News
McLaren worst car on the grid according to Alonso
Latest Vital Boxing News
Bellew Appointed WBC Emeritus Champion Status
Vital Football Comment

Recent Aston Villa Results (view all)

Aston Villa Fixtures (view all)

Apr 1 2017 3:00PM : Norwich City (H)
Sky Bet Championship
Apr 4 2017 7:45PM : Queens Park Rangers (H)
Sky Bet Championship
Apr 8 2017 3:00PM : Burton Albion (a)
Sky Bet Championship
Apr 15 2017 3:00PM : Reading (H)
Sky Bet Championship
Apr 17 2017 2:45PM : Fulham (a)
Sky Bet Championship
Apr 23 2017 12:00PM : Birmingham City (H)
Sky Bet Championship

Vital Members League Table

RankNamePoints
1.The Fear436
2.HeathfieldRoad1874342
3.Pride of Lions342
4.sirdennis329
5.JuanPabloAngel307
6.Sasquatch269
7.Silhillvilla192
8.Melon Donkey172
9.BodyButter164
10.mike_field148
Write for Vital Football