Villa On Right Road But Not There

Aston Villa CEO Richard FitzGerald says Villa still have a long way to go.

The chief executive, who has been at the second Dubai International Sports Conference (lucky sod!) said:

'We had a laid out a plan up to five years where we want to be competing at the highest level. There's a lot to be done. Slowly we are getting everything done, but I say slowly because there is just so much still to do.'

Villa are installing new LED advertising boards, cleaning up the haphazard placement of current advertising, changing the signage and introducing the new badge to the signs around Villa. They are also in the process of sorting out the media rights.

Richard continued:

'We are not even into our training ground yet, we haven't launched our retail stores, or started working with Nike. A lot of that is still a fair way away because there is still so much to do. Ultimately it is up to the team but we have a long way to go with our integrated partnerships in football. What we want to do with them is make sure that they do not get lost in the clutter.'

Finishing: 'We have made very good progress. Things have gone very smoothly but, as I say, there is a long way to go.'

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