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Villa On Right Road But Not There

Aston Villa CEO Richard FitzGerald says Villa still have a long way to go.

The chief executive, who has been at the second Dubai International Sports Conference (lucky sod!) said:

'We had a laid out a plan up to five years where we want to be competing at the highest level. There's a lot to be done. Slowly we are getting everything done, but I say slowly because there is just so much still to do.'

Villa are installing new LED advertising boards, cleaning up the haphazard placement of current advertising, changing the signage and introducing the new badge to the signs around Villa. They are also in the process of sorting out the media rights.

Richard continued:

'We are not even into our training ground yet, we haven't launched our retail stores, or started working with Nike. A lot of that is still a fair way away because there is still so much to do. Ultimately it is up to the team but we have a long way to go with our integrated partnerships in football. What we want to do with them is make sure that they do not get lost in the clutter.'

Finishing: 'We have made very good progress. Things have gone very smoothly but, as I say, there is a long way to go.'




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The Journalist

Writer: J P Fear Mail feedback, articles or suggestions

Date:Tuesday June 12 2007

Time: 5:51PM

Your Comments (oldest first)

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Cannot help to get excited with this guy at the helm.
Dannygav
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12/06/2007 18:56:00

At last - a dynamic CEO to take the club forward! What a difference a year makes!
pongogidman
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12/06/2007 19:05:00

While I know we are all focused on the signings (or lack thereof thus far), I have to believe that Randy and his people wouldn't be putting this much money into off-field issues if they didn't think the team can produce on the field as well. They're smart businesspeople with professional sports experience--they know that fans are only willing to spend money on mediocre for so long before giving up.
villabrownie
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12/06/2007 19:36:00

To keep the momentum going I'm sure they know a top signing would keep things ticking over and keep the interest up. So come on then!!!!!!!!!!!!!!!! :-)
Gazvilla
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12/06/2007 20:20:00

villabrownie, football fans very rarely give up. That is why the second tier of the English Leagues have the fith largest attendances in Europe. Succesful clubs invariably attract more support, but give up ....... never. Villas biggest revival in fans was in the early 70's when the club went down to the third tier of the game for the only time in its history. Your post seems to indicate that Villa were mediocre last season, maybe you didn't mean it that way? If you did mean it, then get a grip man. We were as good as we were bad in patches, but overall it was a massive improvement, both on and off the pitch, over the previous season.
voiceoftheholte
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13/06/2007 09:34:00

Voiceoftheholte--I didn't mean that the team was mediocre at all--sorry if it read that way! I actually was quite impressed with what I've seen both on the pitch and off, and it seems like the team is poised for great success. What I was trying to say was that these guys know what it takes to build an international brand, and that in large part depends on having a consistently successful team. As such, they probably wouldn't invest as much in the training facility, stadium, etc. if they didn't firmly believe that they would do what it takes to become one of the top teams in the Premiership.
villabrownie
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14/06/2007 04:20:00

This guy is a total pro, the type of CEO that this club has needed for years. He speaks common sense, is open and honest. Thank the Good Lord that all the previous regime are now 'out of the door'. All this professionalism would have been completely alien to them.
glensider
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19/06/2007 19:11:00

 

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