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The Great Villa Badge Debate!

The Great Villa Badge Debate!

So here we go. The great badge debate.

This is the new one:

This is the last one.

There are faults with the new one. From a personal point of view only, I think the star looks odd it takes away the balance and it shouldn't be white. I also think we should be Aston Villa not AVFC. Without seeing it on a shirt it is difficult to fully say but the yellow of the lion also looks pretty pale and should surely be a darker shade? Only my personal opinion though, been reading through the forum comments today and fans are split, they always were going to be, it is a big change for us all!

But hey ho, this was done via the survey, personally I'd have taken the survey as the first step, then consulted with the Supports Consultation Group (the idea for setting it up I thought) and then consult with fans on a match day picked at random, or those in the Villa shop etc. BUT, to me this is a million times better than the striped monster we had before. That was nothing to do with Villa, when were we ever a follower of other clubs kits etc? Where the hell did those stripes come from?

At least with the new badge we have a nod to our past. Hey, don't get me wrong when I first saw the new one I thought it was poor, then I looked again, and again and again and I think I've 'got it'. I grew up with the round badge so that was the one I loved, but the new badge shape is good, it is right, it nods to our history and the prepared wording is also done in a slightly retro style.

I know some fans hate it, some love it and some don't care as long as we win. A change this big is always going to bring in different opinions and I must say, despite the AVFC and the white star, I think I could grow to love this badge if it is warn on well designed Nike kits worn by quality players and especially when (WHEN) worn in Europe and in Cup Finals.

One major problem I do have is that my mouse matt is now out of date!!!!!!!

Our latest poll asks your opinion on the badge. At the moment it isn't fairing to badly with 40% saying it could be better and 26% saying it is at least an improvement on the last badge.

Writer:J P Fear
Date:Wednesday May 2 2007
Time: 3:00PM


I think the light blue is spot on and the badge does have a good retro feel because of the blue and shape.
The Fear
02/05/2007 15:04:00
im definitely undecided. i think its ok, most clubs badges aren't particularly nice are they? just feel the odd finishing touch could have been done and it would be perfect.
Its All Over FC
02/05/2007 15:15:00
Good Points: Unique, retro, simplified, individual aspects of it considered, FC reintroduced. Bad Points: (Not many in my eyes) Out of placed star (agree with Fear on the balance). Overall, I like it, and already am beginning to love it. I think it'll go well with the imminent Nike kits whom tend to manufacture retro type kits. I for sure will be proud to sport it on merchandise bought from the club - and if it reminds the players of what has been achieved and what we are attempting to achieve every time they pull on a claret and blue shirt then surely that's a good thing! I've been pleased by everything the new regime have introduced, especially with the re-branding of our football club (and it's aim of attracting world-class partners). The real new-look Villa starts with this new image, the badge/crest/coat of arms. It identifies us, it is us, we are AVFC!
02/05/2007 15:25:00
They both look the same to me, white boxes with red crosses in!!
02/05/2007 15:31:00
JP, I was thinking the EXACT same thing about the mousemat. Not to mention the screensaver....
02/05/2007 15:32:00
i think its great, just not keen on the AVFC :(
02/05/2007 15:36:00
I think the star is quite inoffensve and no where near as tacky as I thought it would look. i like that the Lion is looking towards the star saying ' thats where we want to be acheiving that again '
02/05/2007 15:47:00
Im not sure that they have come to the right decision using their statistics. 43% said lion-gold together - meaning that the majority 57% didn't want it!! 42% wanted the background colour sky blue - again meaning the majority 58% didn't want it 38% wanted the wording AVFC - The majority, 62% didnt want it! get my point???
02/05/2007 15:48:00
andrew144 - that is a daft comment!!! They all had a choice of four or five options - 43%, 42% and 38% are probably the majority in these categories!!!!
02/05/2007 16:15:00
I think in its way it looks simplistic, a retro feel and when seen without the "Claret Square" behind it I think it will look loads better. Me Im delighted the striped turdy thing has been consigned to history. I must say if the star was gold it would look a better.
02/05/2007 16:15:00
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