UK time is: 21:41:14
Vital Login
Social Login

Choose your club

Other Sites

Network Navigation

Vital Partners

'If It's Football, It's Vital'

Villa Release New Crest

After the brand launch yesterday, Aston Villa have released to the public the design for the new crest that will accompany the club during their push for a return to European glory. Gone are the claret and blue stripes, fragmented lion and indeed the words 'Aston Villa.'

Most importantly the European Cup star makes an appearance.

The new crest seems to have drawn a mixed reaction from the villa faithful. It's available on our forum, so have your say!




Use your social login to comment on front page articles. Login using you Facebook, Twitter, Google or LinkedIn accounts and have your say!



Click here to join in the debate on the club forum.

The Journalist

Writer: Site Staff Mail feedback, articles or suggestions

Date:Wednesday May 2 2007

Time: 10:10AM

Your Comments

It is growing on me. I think maybe the lion should have been claret (with a gold star) as the gold does seem to fade into the blue but hey. We've got it now. It definitely looks better against a claret background.
Adam Deuce
I like it, however it is getting a bit of a slagging on Villatalk
PaulG
People are never satisfied, are they, PaulG? The fact is that the management played safe and put together something based on a democratic vote. All the moaners can do really is complain about democracy. For my part, after blinking twice I'm OK with it. It's fresh and Feng Shui would like the lion!
the_lergy
Not sure, it's very basic.
weller77
its retro and looks good on claret background. blue on claret is good, claret on claret? not noticeable.
industrial_musical
The majority of the people that are moaning are the ones that never took part in the survey.
PaulG
Its ****ing awful! I much preferred the one posted on the Villa frum
nottinghamvillain
I took part in the survey and never imagined anything this bad! It really is up there with when Nottingham City Council paid some design company a fortune to come up a a new identity and all they came up with a big fat wonky N!!!!!
nottinghamvillain
Okay so maybe i was being too objective there. I feel you can see the american influence in so far as they like their History. You tell by the font style of "Prepared" that it is an older style of text and the general look of it is going back to the 1890's. I don't agree with AVFC would really have preferred Aston Villa FC seeing as that is the name of club. The crest shape leaves a lot to be desired too. Very basic and IMHO very boring. I think the old 50's one had a little more about it. I agree with other comments though that we'll have to wait and see it on the new Nike shirt
nottinghamvillain
what i'm annoyed about is taht our suppossed new slogan is bright future but their is nothing futuristic about it its just really boring as a base i think its good but a few small touches could have made it alot lot lot better. Its asif they started it wnet for lunch and forgot about it. people who say it shouldnt matter what teh badge looks like are just plain wrong. Its one of the first things people and potential new supporters see on web sites and football games such as pro-evo and fifa. Ultimately in the grand scheme of things its winning thats important but i was expecting something special and im sorry but their is nothing special about it. And just because some people didnt vote on the design doesnt mean they cant say its not nice. Potentially anything can be made to look nice doesnt matter if we had a lion or an elephant or a dingo or it says AVFC or Aston Vill FC. the bottom line is its boring and they should have done better.
VillaMalta
I believe the new board have missed a trick here. Following the consultation, I believe three or four new designs should have been unveiled to the supporters. We should have then had the opportunity to vote on which was the preferred design. It is also going to take getting used to. The old badge was very 'busy'. This new design is very minimalist. In marketing terms, less is often more. Only time will now tell if it is a good, bad or indifferent. Personally I prefer 'Aston Villa FC' and would have liked to see '1874' incorporated into the design.
voiceoftheholte
Its absolutely *****e and deserves a total slagging off as far as I'm concerned ! its basic, boring, and simple enough to be drawn by a child. Its ***** ! I'm not happy at all. I voted for the round badge... and the drawing on here was better than this one !
crosswesleyanchapel
Down with Randy and the general LOL
VillaMalta
and why oh why does the lion have a *****in wonky leg!!!!!!!!!!!!!!
VillaMalta
I like it. Definitely gets my vote of approval. Fresh and different. We'll all have our views and opinions, which is good, and obviously how it should be, but realistically how many options were there when re-designing a new club badge? There's certain guidelines you have to work within, and if you're going to go the time, trouble, and expense of introducing a new design, then lets make sure that the finished article is sufficiently different to its predecessor.
glensider
It's not what I expected, but then it's not my decision. It's better than the last one, and I'm very pleased we didn't go with a round shield. And, of course, I doubt it will be the last one we'll have.
505anthony
whats wrong with the round badge? i want a round one!
industrial_musical
Tis only a badge, what matters is the players wearing it. I am so pleased winging Baros won't be wearing one!
morky13villa
 

Have Your Say

Log in...
with your social network     OR     with your Vital account

Recent Aston Villa Articles

Delph Out Until The New Year (Saturday October 25 2014)

Lambert Looking For QPR Response (Friday October 24 2014)

QPR Injury Update (Friday October 24 2014)

The Villa Times - 24/10/2014 (Friday October 24 2014)

Lambert - Time To Change Our Focus (Thursday October 23 2014)

Vlaar Wants A Return To Winning Ways (Thursday October 23 2014)

Drennan Returns - So Time For A Round Up (Wednesday October 22 2014)

Okore Not Ready For Premiership Action (Tuesday October 21 2014)

Archived Aston Villa Articles

List All Vital Villa Articles
Have your say
Click here to suggest an article
Click here to suggest a poll

Vital Members League (view all)

1. Pride of Lions 744
2. The Fear 712
3. ClivetheVillan 587
4. thefacehead 482
5. HeathfieldRoad1874 240
6. sirdennis 233
7. kefkat 222
8. Villan Of The North 162
9. Clubpaver 143
10. DeanoVilla 142

League Results (view all)

League Table (view table)

Team P W D L GD Pts
10. Spurs 8 3 2 3 -1 11
11. Stoke 9 3 2 4 -2 11
12. WBA 9 2 4 3 -1 10
13. Aston Villa 8 3 1 4 -8 10
14. Everton 8 2 3 3 0 9
15. Leicester City 8 2 3 3 -2 9
16. Crystal Palace 9 2 3 4 -3 9

Breaking League News

Pick Of The Bunch!
West Ham : 25/10/2014 20:32:00
Warnock Fumes Following Speroni Assault
Crystal Palace : 25/10/2014 20:13:00
Leicester City : 25/10/2014 19:34:00
Sunderland : 25/10/2014 17:31:00
Crystal Palace : 25/10/2014 17:06:00

Current Site Poll (view all polls)

Villa v QPR (away) will:
Suggested By:  Mystic Mug
Win - whoop! 44%
Lose - we go again! 40%
Draw - meh! 16%