Aston Villa - New Aston Villa Crest: Here Tomorrow
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New Aston Villa Crest: Here Tomorrow

Just a quick note to point out that as soon as the new official club badge/crest/logo/whateveryoucallit is released by the club tomorrow, Vital Villa will be releasing the breaking news.

After a fans consultation, the start of the re-branding of the club as a whole has been shown to club staff, with everyone else finding out what is going on 9AM Wednesday.

There are unconfirmed/confirmed/unconfirmed reports that the new badge/crest/etc. will be on the scarves offered to every fan at the game against Sheffield United this weekend.

Stay Tuned!




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The Journalist

Writer: Site Staff Mail feedback, articles or suggestions

Date:Tuesday May 1 2007

Time: 9:11PM

Your Comments (oldest first)

Change to most recent first
I will be setting my alarm logging on to see it...
col8
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01/05/2007 22:23:00

I've had my orders from JP Fear to be up for 9am to release the information so don't you worry I will be here. If anyone wants to PM The Fear and suggest that there should be some kind of reward for me covering for him whilst he swans around London then please do!
murph
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01/05/2007 22:28:00

hey those girls in the title aren't from villa! we need some villa chicks!
industrial_musical
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01/05/2007 22:44:00

We do but they are the next best thing!
murph
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01/05/2007 23:19:00

DO you think they will announce it with the new home shirt to... noticed the geord ies have their new shirt pictures everywhere.
iomvilla
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02/05/2007 06:11:00

I cant wait so excited feel like a kid going to disney land lol
randylerneravfc
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02/05/2007 07:32:00

The new home shirt wont be unveiled until July as I understand it. I could be wrong tho.
DeanoVilla
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02/05/2007 08:28:00

Ive seen it. and its ok i like it cant wait to see the new shirt
randylerneravfc
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02/05/2007 08:58:00

Just seen it - its ok but looks a bit retro! Would have rather seen more claret and less blue - perhaps reversed?? Having the star is the main thing though!!!
deano.avfc
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02/05/2007 08:59:00

Yes, it's, er, very light blue. Maybe it's a grower...
pongogidman
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02/05/2007 09:01:00

Its 9:03. You still in bed murph?
jonah
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02/05/2007 09:01:00

yeah it is a bit blue shocked me at first but i like it
randylerneravfc
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02/05/2007 09:03:00

wish it was round
VillaMalta
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02/05/2007 09:03:00

I have just seen it..well...I....err....like the star.
jonah
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02/05/2007 09:04:00

Wish it was a bit more claret...but otherwise it's ok...growing on me already!
pongogidman
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02/05/2007 09:04:00

Just seen it on the official site. Looks like a 9 year old kid traced the last one & forgot the claret stripes. It does not look quality
FatKev
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02/05/2007 09:05:00

seriously is it me or does it look really boring
VillaMalta
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02/05/2007 09:05:00

Looks a bit flat to me - and too blue. Is the lions leg falling off? Bit disappointed - hope it does 'grow'
Gordonsleftboot
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02/05/2007 09:06:00

we do like a moan
deano.avfc
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02/05/2007 09:06:00

It started growing on me and then stopped.
pongogidman
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02/05/2007 09:10:00

I thinkit looks OK, quite like that they have explained each littl bit in detail it makes me feel happier with it. In respect of the star it really doesnt look that bad, i thought it would be tacky but its OK. I think it is very inoffensive and also think it will lookreally good on a claret shirt
Bearvill
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02/05/2007 09:10:00

yeah just like realising the girl you brought home from a bangkok bar is really a man
VillaMalta
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02/05/2007 09:11:00

Erm... Really disappointed. Way too blue. Claret background with a blue lion would have been so much better. The yellow/gold lion against the light blue background doesn't work.
Adam Deuce
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02/05/2007 09:12:00

I don't mind the design, what annoys me is that they placed so much emphasis on marketing the club better with it, but neglected to actually put the clubs damn name on it. What is 'AVFC' on its own going to mean to someone in South America?
Spatula
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02/05/2007 09:14:00

Opportunity missed I think. I thought we were going to have a gold star? I'll wait and see what it looks like on a shirt - it may just be that in isolation it doesn't create the full effect.
godzvilla
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02/05/2007 09:15:00

Too Blue and just a bit too Blah
Still-Ian
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02/05/2007 09:17:00

I like it
myleftfoot
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02/05/2007 09:18:00

I like it, majority of teams have their abbreviations on it, really think your looking into that too much. 1st thoughts nice and retro, second thoughts would've preferred the old style shield but think it'll look good on a shirt
Its All Over FC
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02/05/2007 09:18:00

its just bland it doesnt need that much to be alot better like a darker shade of blue, black lining round the lion and Aston Villa FC instead of AVFC wonder if they could get a refund on 40,00 scarves
VillaMalta
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02/05/2007 09:19:00

It does look a bit better when you see it aainst a claret background. Oh well. I guess we have to learn to like it. UTV
Adam Deuce
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02/05/2007 09:20:00

when we win the champions league do we get to change it again wouldnt mind a constellation on the badge
VillaMalta
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02/05/2007 09:24:00

there is no pleasing some people lol
randylerneravfc
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02/05/2007 09:24:00

I like it 5 mins later....
myleftfoot
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02/05/2007 09:27:00

lol i know since when has anyone been so fussed about a new badge. I mean the badges on most clubs are really horrible, they hardly have to be a work of art
Its All Over FC
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02/05/2007 09:28:00

I personally really like it. It looks very old school, as though villa are being taken back to their roots. I prefer it to the current badge anyway. I also think it is a welcome change having more blue, with the current one what's with the stripes? we don't wear stripes, well we have done in the past but primarily we don't. Pros: Prefer the blue, nice star, very classic/retro style cons: avfc?? i want classic Aston Villa FC, it's a shield - round badge please.
industrial_musical
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02/05/2007 09:28:00

On the official site when you hover your mouse over the lion on the presentation that explains what all the bits of the logo represent it puts a black outline around it, and all of a sudden it goes from bleh to brilliant. Why couldn't they have done that? Otherwise, it is beginning to grow...
Spatula
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02/05/2007 09:28:00

New kit to be unveiled as early as possible after the Hummel contract has finished (31 May). These guys won't waste any time in getting the replica shirts available before the new season - they'll be doing their best to keep the interest levels high during the summer.
Equatorialvilla
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02/05/2007 09:30:00

New crest would look okay on the home shirt providing a balance of the claret. Assuming the new away shirt is white then I'm not sure the contrast between the blue and white would make it even visible!
Equatorialvilla
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02/05/2007 09:32:00

another thing: blue badge on claret shirt - will stand out more
industrial_musical
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02/05/2007 09:33:00

Spatula - You're right. The black outline makes all the difference.
pongogidman
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02/05/2007 09:34:00

Hmmmmm. Not sure. But it is another step away from the Ellis years and that can not be a bad thing. Lets hope they get it produced and put on the stands asap. The Witton Lane stand still has the the badge from 10 years ago. It also gives the owners the opportunity to remove the Ellis name from the cladding. So although it may still technically be called the Doug Ellis Stand, the actual writing proclaiming this, could be removed.
voiceoftheholte
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02/05/2007 09:37:00

it makes the lion so much bolder and stand out alot more and gives u a good point of focus
VillaMalta
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02/05/2007 09:38:00

Its not too bad, it will look better when there is another star on the other side of the badge, under the F & the C.
Quania
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02/05/2007 09:49:00

Will Saturday's free scarves carry the new crest ? If so I'll bring along a black marker pen to colour in the lion!
pongogidman
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02/05/2007 09:51:00

hmmm.......i gotta get used to this.....altho i would have hoped for the full "ASTON VILLA FC" instead of AVFC....anyway...if we are going to be a force to be reckoned with...everyone will know what AVFC stands for anyway......tis da future lads...da future....
reza
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02/05/2007 09:53:00

I like it, retro, and fitting. At first I was unsure, but I have kept going back and looking at it again and again. It will be interesting to see how it appears through the trees from the top of Trinity Road by the Holte Hotel, no doubt all signs around the ground will be changed asap. It does look better on a claret background, and cant wait to see the new kit. Its like a fine wine I suppose, it gets better with age and so far its only 57 minutes old!
Stig
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02/05/2007 09:55:00

Like most people, when I first saw it I wasn't overly impressed, it just looked a bit flat. But as people have said I think once it is on a claret shirt I'm sure it will look a lot better. It will depend on how the badge is produced for the shirt too, with the lion/wording maybe being stitched or emobossed in some way to make them stand out a bit more. I think the images of the badge for use on website's etc. could do with a bit more of a 3D feel to help them stand out. It is growing on me though....
splatt
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02/05/2007 10:00:00

I suppose keeping it simple could be making a statement that gone are the days of smokescreens and bull*****ting, and here are the days of boldness and honesty. Or it could just be a ***** badge? You decide!
DeanoVilla
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02/05/2007 10:06:00

Its simple yet effective.like before on a claret background will standout better than on the computer.Also like the fact there is plenty of space for more stars to be added haha bring on the new kit.
sk1nner80
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02/05/2007 10:14:00

I got there in the end, sadly I'm hungover. Not a great article but sod it...it's more than Fear has done!
murph
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02/05/2007 10:17:00

Its an improvement on the previous badge, a new look for the new era. I like it, definitely believing it to be a step in the right direction. A lot of thought has obviously gone into it, and lets face it, how many variations of the official club badge can there realistically be? No, its sufficiently fresh and different to receive my approval and backing.
glensider
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02/05/2007 14:30:00

 

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