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Why is the kit & badge so important?

Why is the kit & badge so important?

Why is what the kit looks like so important? I can never understand it.

Mention a change of kit and its guaranteed to get you a huge thread, no matter where you start it and I can't for the life of me understand why so much importance is given to it.

For one no matter what fans want it will be changed repeatedly and modified to suit financial considerations and will always cost more than it should.

For two whatever happens to the kit fans will always go out and spend a fortune to buy the latest, I know I have 2 sons, 2 daughters, a wife and my daughters partner, to say nothing of the various foster kids I have who if the time is right get one as part of their Villa indoctrination.

For three, there are plenty more important matters pertaining to Villa that need addressing.

Already the PR has started pushing the 5 year plan into a 10 year plan, as reality bites. We are desperately short on image as a club, we are too introverted, thanks to Ellis' corner shop thinking, few fans really look to or appreciate the longer view and potential an owner like Lerner gives us.

The stadium is ok one of the best around yet with the population surrounding it, its never over 80% of capacity and offers little encouragement to fans living way off its doorstep.

Why does it matter what the badge looks like ? Why is it so important what colours we the team wear, and in what proportion. If winning in Europe in 2 seasons meant playing in all Blue, I'd go for it.

Its can't be identity, or if it is there are some really insecure fans out there. We are the Great Aston Villa, we are the best. Certainly the best Midlands club by far, ask any Blues, Albion, Wolves, Coventry fan, they know it.

It doesn't take a new badge to show it to the World, those with any perspective know it.

We are on the up like at no time in my lifetime and that's a long time, lets get on the bandwagon, lets take the chance and grasp it tight and make sure we aren't placated by the flim flam, put off by the promises, but remain focused on taking what advantage we can of Mr Lerner's generosity and pushing to make us great now.

Whatever the style, colour, design of the shirt, you'll buy it so will I, but the performance on the field, a full ground of expectant fans knowing we can win more than most is what's needed and for those my age, sooner rather than later.


Click here to join in the debate on the club forum.

Writer:J P Fear
Date:Thursday April 26 2007
Time: 5:50PM


Well said AVFC48 i agree with you 100%, as long as i've been a Villa fan i have never been worried about how our kit looked what design it was, mt only intrest was how we done on the pitch. When deadly was in charge all he cared about was keeping the books balanced at what ever cost to the team, but now we seem to have a man who cares about the club as a whole and this inculdes the fans, witch he knows is the life blood of the club. As you have said no matter what the strip looks like we'll all be getting one soon !!!
26/04/2007 18:59:00
to a man of my immeasurable good looks, (sic) it matters greatly what I wear, think of me as a clotheshorse (or probably more like the back side of a horse!).

No, seriousy, I think details do matter, all a part of marketing the 'brand' as well as producing the right team on the pitch. Some of the sponsors/shirts etc have been so awful and that gives a bad impression of the club. I think the fact they have brought in Nike is a massive thing, a giant leap forward and Nike must rate our chances of going places as they won't put their name to just anyone.
The Fear
26/04/2007 19:08:00
The badge is your identity. We fought Bates for years to get our badge back instead of his hideous creation and failed. It was only when Roman took over that we managed to get our rampant lion back, so don't knock it.
26/04/2007 19:26:00
m not sure if you're allowed to say rampant on here merlin.
26/04/2007 19:54:00
Many people know clubs just bye name or colour of its kit .... I'm not saying that its not important to the supporters of the club because it no doubt is, but it seems to me that the media make the most of badges and kit designs. There will always be fans that dislike what ever the badge/kit looks like and those who love it this will all ways be .... Fear i understand about the marketing side of it and know that the arrival of nike will help Villa in this. Merlin i see it as its your name not your badge thats your identity :) you can chant a name
26/04/2007 20:09:00
a good sponsor always helps in the pub. I've had a few laughs over the hummel brand. My first Villa kit was hummel in 1988/89 Mita copiers and worn by rambo& platt!!! I never got ribbed in them days!!!
26/04/2007 20:16:00
No way on God's good earth would I put up with Villa playing in the colour Blue. Just imagine it, or better still DON'T!
26/04/2007 20:29:00
Lots has been made of the issue around stars, I only noticed the other day that Man City's has 3 in it, and they don't look bad either, so what's the big hoopla?
26/04/2007 20:32:00
Its tradition I suppose, its funnny how us football supporters always buy clothes with a hint of your team colours. I will never wear blue an white, or buy hummel, le coq, puma gear cause of spurs.
26/04/2007 20:49:00
Malcom. Is that you?
26/04/2007 22:03:00
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