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Aston Villa Going Backwards

Aston Villa Going Backwards

Villa have announced 'We're going Back To The Future at Villa Park' as they have rolled back season ticket prices to the 2005/06 prices.

This means a reduction of 5% which is good judging by we are amongst the lowest three charges in the Premiership already. Nice to see the loyalty us season ticket holders have shown is now being rewarded.

The club have also introduced a new discount structure for students AND members of the armed forces.

The club have stated: 'Next season's tariff is the first since the club was taken over and confirms the intentions of the new administration to connect firmly with its support-base.' and Chief Executive Richard FitzGerald said:

'Everyone associated with the club has been rightly proud of the value for money offered by an Aston Villa season or match ticket on a year-to-year basis and it was important to retain that reputation. There has been a great deal of discussion recently about the cost of watching top level football but the overall improvement of one of the most robust pricing structures around re-affirms this club's understanding of the current social climate.'

'The Football Supporters' Federation launched a campaign highlighting the cost of watching soccer but the campaign hasn't highlighted clubs which offer value for money. At Aston Villa we feel we do exactly that and our 06/07 headline Season Ticket price is the cheapest in this region despite us currently being the only Premiership club. As well as basic pricing, match grading has been retained to support a structure that means the cost of a ticket is relative to the quality of the opposition or importance of a fixture and the new 10% discount offered to students and members of the armed forces for season tickets anywhere in the stadium makes us even more keenly priced for next season.'

Season tickets go on sale from 16th April and are set to offer more benefits than before I believe.

Well done to the new boys for listening to the fans and for rewarding their loyalty, fans in general but more especially the season ticket holders are the life-blood and having spent out money on some very 'average' seasons, it is nice to know as the club pushes forward the fans are now as big a focus as anything else at the club once again.

Reports that my heated, cushioned seat, with drinks dispenser and pop up umbrella will be ready for the new season are yet to be confirmed.

Writer:J P Fear
Date:Wednesday March 28 2007
Time: 12:23PM


our form is the only thing going backwards!!!
28/03/2007 13:12:00
Cheers Randy, you the man. Also looks like the General has had his input on the armed forces.
28/03/2007 13:47:00
While there wont be too many clubs introducing a price hike for next season, there will be even fewer reducing their prices. Well done AVFC.
28/03/2007 14:03:00
Great news - again good to see the North Stand Family area to be affordable for those with children too! Hopefully not too long until we see the 'Sold Out' sign outside the VP ticket office on a weekly basis!
28/03/2007 14:42:00
0,,10265~1003079,00.html Prices on the official site.
The Fear
28/03/2007 15:08:00
I think we have missed an opportunity to take a real lead on the issue of admission prices. However it is good to see that season ticket prices have reduced but matchday prices have remained static. This at least shows that season ticket holders are deemed more important than occasional supporters and we now get increased value for money. The proof will be in the number of season tickets sold and attendances on a match by match basis. I do not think we have given enough encouragement to convert non season ticket holders. I also believe that we have missed an opportunity to really maximise revenue from so called fans, who only turn up once or twice a season. I would definitely have charged £50 for at least the Manure and Redscouse games. But I would have also allowed fans buying these tickets to choose one of the less attractive games for a tenner. By doing that we are encouraging bigger gates at the lesser games and only the people coming once or twice a season would finish up paying more.
29/03/2007 10:11:00
another club going towards the peoples club attitude
29/03/2007 13:03:00
Although any reduction in prices is welcome I think Villa should have really thrown down the gauntlet to the rest of the Premiership and cut season ticket prices by at least 20%. Fans are fed up with paying to watch overpaid footballers under perform and show little interest on and off the pitch. VP has not been full on a regular basis for years and not filling these seats week in week out is not just lost revenue through the turnstiles it also means less match day revenue on merchandise and refreshments but more importantly fans finding other things to do on a match day which they can afford and enjoy more, ultimately losing them altogether. With the revenue of premiership clubs next year reported to be in the region of £50m each the disgruntled fans are still expected to pay a heavy price to continue to watch the dross that was served up to them this year. I think this is the first negative news from VP since the takeover and one that will hit most the fans already struggling to balance up paying hefty ticket prices against the enjoyment it gives them.
Hoss The Villain
29/03/2007 13:14:00
Well worded Hoss. The most important thing in my opinion was for the club to find the level that would have guaranteed at least 35,000 season ticket holders. Match day prices could have remained the same, with the most attractive games incurring an extra premium unless paired with a less attractive fixture. When we have fans being locked out of VP every game, we can then look at gradually increasing the prices.
29/03/2007 13:26:00
When websites call the reduction of prices a, "slashing of prices" I was expecting something radical - like 25% not 5%! The Villa are now talking like Ellis saying that we are one of the cheapest clubs in the Premier League, that's all very well, but you have to compare it with other activities. If I were to spend the same amount, I could take the family down to Star City for the day, not 1.5 hours down the Villa. That's the true comparison, especially when they'll get £30M minimum next year. I'm certainly dissapointed, my stay away mates will continue to stay away! I'm sorry, but they have missed an opportunity to be radical and be a pathfinder for other clubs to follow!
30/03/2007 11:42:00
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