Writer: J P Fear
Date:Monday February 26 2007
There is an article in The Birmingham Post which spells out Aston Villa's intention to put up the media rights for Villa up for sale.
In an article by Anna Pike and Joanna Geary, it is reported that Villa is looking to become more 'fan-friendly' and will release a tender document this week.
Birmingham Post article click here
The document has been put in place by chief executive Richard FitzGerald, who told the Post:
'The development and presentation of our media is an important part of the team’s image – both domestically and internationally. The formation of this media tender is a crucial step in Aston Villa FC’s development. The emphasis is to be on the fans’ experience, to simplify the overall production process and to create an integrated marketing proposition for our partners.'
Club spokesman Phil Mepham added: 'Our aim is to ensure greater efficiency . It allows us to be in control, ensuring that what is offered is what the fans want. We've set up various consultation groups and as a consequence of are in a good position to produce what the fans want.'
Happily the contract with the website producers Premium TV runs out this summer and although they can put in their tender, it is unlikely they will succeed in renewing the contract. A source close to the club said: 'The website has also suffered from being middle of the road, as Premium TV are responsible for Premiership club website and they all end up looking the same. But with a new chief executive with commercial experience of the web, I can only assume that the replacement is going to be of very high quality.'
Date:Monday February 26 2007
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