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Football Fans Census On Pricing

Football Fans Census On Pricing

Dear Aston Villa fan

Ticket pricing recently came top of our recent survey 'One Change In Football' as the thing that fans would most change about the game and it is something that many in the game feel is out of control.

Cut The Cost of Footie? Have Your Say

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Many thanks for your support

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Click here to join in the debate on the club forum.

Writer:J P Fear
Date:Thursday February 8 2007
Time: 8:26PM

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Comments

0
Can't argue with that. Glad to see Blackburn and Wigan taking the lead.
sandgroanun
08/02/2007 20:34:00
0
I honestly cant see the cost of getting into football coming down, supporters over the years have demanded success from their clubs, wether Blackburn or Wigan the supporters wanted the clubs to challenge for honours, this has to be funded whilst winning the league a few years back I never heard any Blackburn supporters moaning about the cost of entry to the ground..... Jack Walker was funding the title challenge and the fans were happy to pay the price. Is it now that the league is sewen up between the top 4 clubs that people are losing faith in the system? Blackburn gates have dropped by 20,000 since those headdy days those that still go are now questioning the price, the club has started making the right noises but is this just to appease the fans?
col8
09/02/2007 08:18:00
0
col8 I disagree. Funding no longer has to come primarily from the fans. Last season Villa turned over £50 million and only £11 million of that came throught the turnstiles. In simple terms if you doubled the entrance fee you would not double the revenue generated. In fact you would would probably get less, as most fans turn their backs on the game. Last season Villa Park had 750,000 customers. If you had charged all of these an extra fiver it would still have amounted to just an extra £3.75 million (a years wages for two top players). But if the club had charged the extra fiver the attendances would have dropped. So in reality the fans by themselves probably funded the Ashley Young transfer and a years wages. I am not sure if you were aware of the discussion earlier this season that showed how a £200 season ticket (providing 35,000 were sold) would generate almost as much over the season. And in fact may even generate more when catering and merchandise were brought in to the equation. It makes no sense to drop your prices if you are filling your ground. Villa like many clubs are not regularly selling out and so something has to be done. I personally think a £200 season ticket is a great idea. What you then do is price the remaining tickets by the match. For example Manure, Redscouse, Chelski and the Arse games are £50 each. However if you buy tickets for one of these games + one other, you get the two for £60. This means you sell out the less attractive games and can also charge the 'bigger clubs' supporters £50 to come into VP. If by doing this the club could average 40,000 per game the revenue generated would be over £9 million. Just £2 million less than last season. This doesn't though take into account extra catering, merchandise, programmes etc which would make up the difference. The next spin off would be that the North Stand redevelopment would have to happen to accomodate the extra fans. So instead of 40,000 the club would be aiming for 50,000. And the cycle goes on. Once people are through the door that is when you start to maximise the different revenue streams. It is not rocket science. Next season Villa are likely to generate between £10 - £15 million through the turnstile (either via a £200 season ticket idea or on the current pricing structure) however if we were to come bottom of the league this itself would generate £30 million. The fans are no longer the main funding source for clubs and there is no excuse for not reducing the prices considerably.
voiceoftheholte
09/02/2007 09:54:00
0
I agree VOTH. Was the £200 season ticket idea put to the board by the S.C.G?
Quania
09/02/2007 10:50:00
0
I think VOTH is spot on. We are at the mercy of TV nowadays and the input and money from the supporters who attend matches is not crucial. This is not the case for the lower divisions because they do not benefit from the TV money. They need the gate receipts. The supporters are actually needed at the games in the Premiership to make it a better TV spectacle. Reduce the prices for season tickets massively. Incentivise the remaining matchday tickets so that the money can be loaded on to visiting supporters and generate more money from the associated merchandising and catering.You know it makes sense.
utv-sotc
09/02/2007 12:53:00
0
Simple supply and demand. Wigan and Blackburn do not have any choice but to reduce their prices. There is no way Arsenal. Manure et cetera are going to reduce. If anything given the size of their season ticket waiting lists they will continue with dramatic increases.
Dannygav
09/02/2007 16:47:00
0
Personally I dont think that attending a football game is over priced, certainly not at Villa Park anyhow. I accept though that I'm probably in the minority who think that way, and rest assured, should a reduction be offered, then I'm certainly not going to turn my nose up.
glensider
09/02/2007 19:51:00
0
VOTH does make a good point - Man United are looking to further extend their capacity to 80,000+ so with Arsenal having built a 60,000 capacity stadium and Liverpool looking at same, if turnstile receipts were the major source of income for clubs, wouldn't LFC and AFC looked to have built stadiums that hold 70,000+? Having said that I'm naff at maths and wouldn't want our turnover/profits to be affected by extremely affordable ticket prices; and would like to see us restored in the Deloittes Football Money League top 20 in the very near future.
bazzah
09/02/2007 21:54:00
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