Aston Villa News 24/7Writer: J P Fear 
Date:Wednesday February 7 2007
Time: 9:13AM
UK time is: 16:04:38
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Another TICK In The Box For Villa
Well, here goes another 'tick' in the box for Aston Villa as they've today announced that Nike will be the clubs official sportswear partner from 2007/8 in what the club are calling a long term deal.
HURRAH! Quality brands from a prestige company. NO more rubbish like Hummel. Villa are back, instead of looking at tenth rate, they are looking at the best.
Still love my Adidas though! ;-))
Aston Villa Chief Executive, Richard FitzGerald said: 'This is a significant step forward for the club off the field and we're delighted to have Nike partnering with us. Nike brings with it vast experience in technological innovation in terms of kit and the association will help us to drive the club forward. The brand sits perfectly with the new board's vision for Aston Villa and we're looking forward to working with Nike in the future.'
Jim Allaker, Vice President and General Manager of Nike UK, added: 'Aston Villa is a major club with a fantastic history and a massive fanbase. We're delighted they will be joining the Nike family, which already includes national teams such as Brazil and The Netherlands and clubs such as Manchester United, Arsenal, Celtic and FC Barcelona. We're very excited to be part of the club's future and we anticipate a long and successful partnership.'
Well done Villa, another great step forward.
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Your Comments
God bless you Randolph Lerner. One of our biggest signings yet!!!!!!!!
Stig
this will help with the global branding a+
JASON
Great news! Finally we have a quality kit manufacturer. Will be interesting to see who the new sponsor will be too. Great to see an end to the short sightedness and small-time thinking of the previous regime
Geordie_Villa
just shows the ambition, premier brand for a premier brand!
The Fear
Great news out of the blue!! Excellent!! Window closed and there is still good news! With McCann and Mellberg to sign contract extensions soon it is all good news!! Excellent
deano.avfc
my mate just rang and said Villa are a player again. Nicely put AC!
The Fear
Class. What a great signing. Any team with a Nike kit looks infinitely more professional straight away. I wouldn't say Hummel was tat though - like the fact no-one else has it and also it alludes to our Scandinavian connection.
olafthegreat
BOOOOOOOOO ! WE ALL WANTED ADIDAS ! BAD DECISION ! ;-)
crosswesleyanchapel
It can not be under estimated at what a master stroke this is. This puts us firmly 'up there'. In the big picture this is a massive statement of intent. In the smaller picture, the thought of a Nike Villa kit, with the round Villa badge on, containing the 'star', will definitely be worth queueing up at midnight for.
utv-sotc
i personally would have rathered the three stripes in adidas, but nike is still no doubt some quality gear
AussieVilla
You may have wanted adidas but nike has to be better than Hummel! Me I prefer adidas myself!
bmb
Yeah, I've done a few adidas rambles recently, mostly in the hope that they send me a pair of free gazelles (!!!!!!!!!!), but Nike is another top brand and comes in close second!!!!
The Fear
wooooooosh....another step in the right direction.
I have cash burning a hole in my pocket to buy some Villa attire....but have you been in the club shop and seen whats on offer?......its like stuff you would expect to buy dow the Bull Ring Rag Market....cheap and tacky and as for the womens stuff.....well its even worse.....i look forward to seeing some top quality gear in the club shop for once........nice one.....KEEP THE FAITH.
imavillan
YAY! Happy abouy this even though Adidas probably would have been better. You get the sense that Villa are heading more and more in the right direction with almost every update you hear.
dillsb
But is it pronounced Nike or Nike-eeee, who knows? Great deal never the less.
DeanoVilla
Get in there! No more wearing hummel down the boozer. Next season the barmaid may actually respond to my cheeky grins. Nike usually work with the elite clubs and countries (walsall being the exception) so I echo previous comments of it adding prestige to us. Djemba twins, angel and hendrie to be the stars of the next nike advert?
tylervilla
Why are you all so keen on Adidas? We have absolutely NO tradition of having the 3 stripes of Adidas on our famous kit. We have more tradition with the hummel chevrons - My very first full Villa kit was a hummel. Have you seen the awful Newcastle away strip? It's sort of claret and blue with the adidas stripes and it looks TERRIBLE. I think the Nike Swoosh will look excellent on the Villa kit. Does anyone know the outcome of the badge poll? I strongly feel we should go back to the original traditional crest as used to adorn the Trinity Rd stand. Check out the front of the recent programs. The round badge is WAY too 80's and looks the same as the majority of all the second rate Premier league teams badges (Middlesborough, Chelsea, Sheff Utd, Reading, Charlton, Blackburn... need I go on?)
Adam Deuce
Djemba twins? They've gone.
Adam Deuce
Im just keeping my fingers crossed for Mita Copiers to make a sponsorship offer now.
Pking
I also don't see what the fuss about adidas is.... Nike is a WAY bigger brand, and carries with it a huge international recognition. Having just got back from a trip to the states I can say that Nike are leaps and bounds above adidas in terms of brand awareness, the quality of their sotres/advertising etc... they are the market leader in sportswear, no doubt IMHO. Great move by the Villa, and just another part of the Randylution!!! UTV!
splatt
Hats off again to the new regime - fantastic news!
Not the money is the be all and end all - but does anyone know how much the the deal with Nike is worth to the club??? $$$$£££££!! More shirts will be sold that's for sure!
bazzah
Mita Copiers. Now that WOULD be a coup!!! Or how about Aston Manor Breweries!?!?!?
Adam Deuce
it certainly gets my TICK !!!
JASON
This is indeed very good news. I tired to find a copy of a story I had seen last summer but couldn't find it but here is the jist of it.
Sometime last year Nike worked with the Orgeon Ducks, College team on the team uniforms. With the input of the players Nike Came up with enough different combos of Home and Away colors that Orgeon could have a possible 200 different uniform combos between Shirts and Pants.
Not that I want Villa to have that much choice but that it's nice that the company will take input on the product from the team to such an extent. I expect that next year you will see one of the best kits Villa had even worn.
Etouffee
Bring back AST Computers...old school sponsor
tall_paul83
Blimey, we really have been stuck for things to moan about, so lets complain we didn't get adidas.
Football boots and trainers, adidas wins hands down, but for clothing, nike wins by a mile.
As for shirt sponsors, bring back davenports!
coyleos
Just shows what Ellis thought of the club getting in some cheap brand names
Christo
Randy Lerner was no fool taking on Villa, judging by the money paid for Liverpool. What he didn't spend having to buy a club can be directed at building a club and that's what appear to be happening. I've said before that you don't recruit a heavyweight board and management team if you don't mean business. From the recruitment of MON to the Nike deal, these guys have class and serious, extremely serious, ambition. Just frightened I'm going wake-up and........
Stevew
I'm so happy! THE authority on football shirts has been chosen to design our beloved kit. I love old school adidas and wear the trainers constantly. But I'm not impressed with the one size fits all attitude to football tops. It's the same design just different colours. Or as my Scots mate puts it... same ****e, different smell. I'll be buying my shirt bext season with pride!
Rawlie
AV IT!
leelindsay
I like that... can see the adverts now.. Nike - 'Just AV It"
splatt
Great news! I'm really please with how our Randy's been running things so far. This is fantastic.
505anthony
Also, while we're at it--can we get a new sponsor? I'm a betting enthusiast just like the next guy, but if we are to be making steps forward, I think having a gambling website as our sponsor is not professional enough.
505anthony
AST? Bring back Rover! (Sorry, my computer is acting up and cutting me off.)
505anthony
Everything points to vision and professionalism with no short-cuts. Hate the sponsors name at present on the front of the shirt. Better that COWS but would prefer something less tacky. How about doing a Barca and not having one? Nah, the money is too lucrative. Come on the Villa. I wonder if the Villa Village will have a revamp?
Gazvilla
changing the subject slightly but im sure i read or heard an interview with deadly doug saying that he had an aproach to buy the club by new liverpool joint owner mr gillett.when doug told him of randy lerners proposed bid in the offing mr gillett pulled out stating that he didnt stand a chance against lerner.does any body know any thing of this ?
JASON
Anybody prepared to question that Mr Lerner really intends to have us playing with the big boys again?
glensider
glensider, NO.
Stevew
Is it possible to get a quality brewery to sponsor? I want to be able to get gear to wear in the states that isn't so esoteric that I have to explain it everywhere I go...
mikeinsb
I am so pleased about this. Living in Bournemouth, I have never seen a Villa kit in a store like JJB before (outside of Birmingham) - they always have the Man Utd, Celtic, Newcastle, Chelsea kit - i assume this is because those are all made by top brands. I CAN'T BELIEVE PEOPLE ARE MOANING ABOUT NOT GETTING ADIDAS.
joerothuk
gillett probably didnt have a chance against lerner just because gilletts fortune is only worth a reported 450million compared to randys 3 billion! im loving are saviour randy more and more,nike please someone wake me up! *****in fantastic AGAIN!
Belfast Villain
Really strange coincidence?? Doug leaves and all of a sudden we get all these crazy things happening - Good manager,new players arrive,board progressive and pro-active,jeez Mr Ellis was darn unlucky to leave when he did!!
ASPINALL
Ace I have no chance getting a hummel villa kit in the isle of man. Last villa kit i saw here was asics and sponsered by muller!!
iomvilla
Because the club was micro managed prior to the take over thing had to be done by just one man, the new board have appointed people with experience and professionalism in their field given them their remit and left them to crack on. Under the old regeime the club was been strangled by****poor management. These options have always been there its just Villa never had the right man in the right place at the right time.... we had Herbert All the Time.
col8
Does anyone know who manufactures the Browns kit?
Equatorialvilla
NIKE is the biggest sporting brand name in the world
Steve64k
Herbert at least did one good thing for us (eventually) - sold to the right man.
Stevew
reebok manufactures browns kit i think.
Belfast Villain
why have Rover when we've got Aston Martin :o)
ExpatVillaShirt
reebok are the sole outfitter for the entire NFL.
hybridvilla
All we need now is NIKE to put their name to The North Stand, and we'll be rockin' and rollin'.
glensider
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