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Vital Villa: From Small Acorns…

The announcement that Acorns Children’s Hospice are set to ‘sponsor’ Aston Villa for the 2008/09 season, should not be the end of the generosity as far as the charity is concerned.

It was quite poorly announced (articles in the wrong order) that Aston Villa F.C. would carry the Acorns name for the entirety of the 2008/009 Premier League season across their Nike shirts, in lieu of a commercial sponsor who were ignored/ not forthcoming, depending on what camp you sit your opinion within.

Regardless of just about any sceptic, from any corner, it is clear to see that the Aston Villa & Acorns deal, similar to that of the Barcelona paid sponsor of Unicef (they paid money to carry the logo) is ultimately a downright fantastic deal that the rest of the Premier League can learn from. Even the most hardy of Villa hater, in the form of any Coventry City supporter, let alone radio personality Jon Gaunt, has been complimentary of the deal done by as it appears, Villa chairman Randy Lerner.

So, what does the deal mean for ACORNS?

Well, as it appears, Aston Villa, for no fee either way, will be carrying the logo (adapted for club shirt purposes) of the Children’s Hospice for the upcoming EPL season. This will be coupled with club events, linked in with the already fantastic work done by Aston Villa, the management, chairmanship and players. The official club website has already shown images of supposedly want away captain, and replacement captain-in-waiting Gareth Barry & Martin Laursen respectively, visiting the unit and spending time with the children ultimately the main beneficiaries of the charity.

So just what do ACORNS do?

The answer, well for respite/emergency/end of life care, for the children & parents that need it, it’s a case of what don’t they do. There is no way that words from myself or any other of the Vital Villa team can possibly describe the hard work that is undertaken by a dedicate and downright superb staff. All I can say is just take in the “youtubed” video from Central News:



So, what can we do? Well, as suggested within the video, it costs 6million per year to keep Acorns running across the West Midlands. What is 6million? Well, in a football comparison, Stiliyan Petrov cost us 6.5million. For one Petrov, for one and a bit Harewood’s, for a Carson, a Wayne Routledge + 1-2million, as a club, they could have funded a children’s hospice for an entire year.

Well, in response, I would call for every Villa fan, to give up just 10 in lieu of spending that on Aston Villa, and in turn donate that money to Acorns Children’s Hospice. It doesn’t take a genius to work out, that if on opening day of the 2008/09 season, every single person through the Villa Park gates donated just 10, that would mean that ACORNS would benefit from over 400,000.

This would mean that every fan would perhaps have to give up that pre-match pint or two. Or maybe rather than buying a programme and a brew before the game, or after, you donate money to a charity. If you travel from Birmingham City Centre, why not walk and enjoy the sunshine, rather than undergo the somewhat rat-race-esque tribulation that is the Cross-City North rail services!

If every single Vital Villa member donated just 10, ACORNS would benefit from (as current member stats suggest) nearly 30,000 of tax-free income!

This is a call from myself, not just Vital Villa, for members, supporters of Aston Villa and more, to ignore the Nike shirt deal, ignore Martin O’Neill’s transfer dealings, and perhaps forgo that off-season pint or two, to donate to a charity that is clearly working hard to improve the life of many children & parents out there within the West Midlands.

As someone who experienced the hard work, determination and first class care undertaken by an adult hospice looking after a sick relative, I can only urge once again, that those of you reading this article donate money to Acorns Children’s Hospice.

Murph

Click Here to Read More About Acorns




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The Journalist

Writer: Murph Mail feedback, articles or suggestions

Date:Tuesday June 10 2008

Time: 8:20PM

Your Comments

I've already forgone a trip to Villa Park for the 2008/09 season. My 25 ticket price has gone to ACORNS.
murph
I've already forgone a trip to Villa Park for the 2008/09 season. My 25 ticket price has gone to ACORNS.
murph
I'd love to contribute but my money goes to our own charity CLIC SARGENT! Feckin splendid work by your club though!
merlin
I'd love to contribute but my money goes to our own charity CLIC SARGENT! Feckin splendid work by your club though!
merlin
Good call. I'm so proud of our club over this whole thing.
Adam Deuce
Good call. I'm so proud of our club over this whole thing.
Adam Deuce
ACORNS are a great charity who i have raised thousands for over the years because i know on a personal scale the things they do, so come on guys and gals and get donating to a great charity, after all they have given us the honor of carrying their logo.
Astonian Villan
ACORNS are a great charity who i have raised thousands for over the years because i know on a personal scale the things they do, so come on guys and gals and get donating to a great charity, after all they have given us the honor of carrying their logo.
Astonian Villan
I think we're all proud of our team because of this.
industrial_musical
I think we're all proud of our team because of this.
industrial_musical
Im very proud of Villa doing this and I think it would be an excellent idea if on the first home game, a collection was made for Acorns where all both set of fans were the given the opportunity to give as much as they could afford to this worthwhile charity! I think personally this will only be good for Aston Villa FC with of course Acorns benefitting hugely throughout the season.
sportyvillain
Im very proud of Villa doing this and I think it would be an excellent idea if on the first home game, a collection was made for Acorns where all both set of fans were the given the opportunity to give as much as they could afford to this worthwhile charity! I think personally this will only be good for Aston Villa FC with of course Acorns benefitting hugely throughout the season.
sportyvillain
Congratulations to Villa for doing this. Most Premiership clubs seem intent on being greedy. Maybe a few more should sit up and take a look at what you have done.
dazza71
Congratulations to Villa for doing this. Most Premiership clubs seem intent on being greedy. Maybe a few more should sit up and take a look at what you have done.
dazza71
this gesture does the whole club great credit and has already raised the awareness of this and other Hospices throughout the country. many people who have never experienced these wonderfull organisations, have now become aware of their existance through the publicity of various news organisations like talksport etc, lets hope this continues as the season progresses.
oxfordspur
this gesture does the whole club great credit and has already raised the awareness of this and other Hospices throughout the country. many people who have never experienced these wonderfull organisations, have now become aware of their existance through the publicity of various news organisations like talksport etc, lets hope this continues as the season progresses.
oxfordspur
I am all for a worthy charity, but with this particular charity having hit the PR jackpot with AVFC - isn't it better to drop some money to some less fortunate?
spit-fire
I am all for a worthy charity, but with this particular charity having hit the PR jackpot with AVFC - isn't it better to drop some money to some less fortunate?
spit-fire
Fantastic gesture by your club,well done Villa!
CoxintheBox
Fantastic gesture by your club,well done Villa!
CoxintheBox
I love that the club have done this but I don't like being emotionally manipulated by a forum member into donating money to anything or anyone, regardless of how worthy the cause. I give what I want to any charity I choose and the amount I give is entirely up to me. Finally, well done murph for giving the money but therein lies the crux of the problem, it appears to me that you are boasting about your charitable donation. For it to be of any true worth as an altruistic gesture it should be done with anonymity and reasonable confidentiality, otherwise it's either boasting, emotional blackmail or at worst both. I will not comment on how much I give or to whom as it is no one's business but mine. Actually that wasn't my final comment but this is, in your article you appear to criticise The Club for ONLY giving the free shirt sponsorship and not donation money:- "So, what can we do? Well, as suggested within the video, it costs 6 million per year to keep Acorns running across the West Midlands. What is 6 million? Well, in a football comparison, Stiliyan Petrov cost us 6.5million. For one Petrov, for one and a bit Harewood’s, for a Carson, a Wayne Routledge + 1-2million, as a club, they could have funded a children’s hospice for an entire year." How the hell do you suppose to know what Mr Learner and/or The Club give to Acorns or any other charity and who are you to say what they should do when they have just give 2 million worth of free advertising. If you can't work it out, that, in reality, is worth more than 2 million, if it were not no businesses would do it, they expect to recoup more than the amount they spend on advertising, if not the whole exercise is pointless. Can we not just applaud the club instead of finding yet another excuse to criticise?
Villan Of The North
I love that the club have done this but I don't like being emotionally manipulated by a forum member into donating money to anything or anyone, regardless of how worthy the cause. I give what I want to any charity I choose and the amount I give is entirely up to me. Finally, well done murph for giving the money but therein lies the crux of the problem, it appears to me that you are boasting about your charitable donation. For it to be of any true worth as an altruistic gesture it should be done with anonymity and reasonable confidentiality, otherwise it's either boasting, emotional blackmail or at worst both. I will not comment on how much I give or to whom as it is no one's business but mine. Actually that wasn't my final comment but this is, in your article you appear to criticise The Club for ONLY giving the free shirt sponsorship and not donation money:- "So, what can we do? Well, as suggested within the video, it costs 6 million per year to keep Acorns running across the West Midlands. What is 6 million? Well, in a football comparison, Stiliyan Petrov cost us 6.5million. For one Petrov, for one and a bit Harewood’s, for a Carson, a Wayne Routledge + 1-2million, as a club, they could have funded a children’s hospice for an entire year." How the hell do you suppose to know what Mr Learner and/or The Club give to Acorns or any other charity and who are you to say what they should do when they have just give 2 million worth of free advertising. If you can't work it out, that, in reality, is worth more than 2 million, if it were not no businesses would do it, they expect to recoup more than the amount they spend on advertising, if not the whole exercise is pointless. Can we not just applaud the club instead of finding yet another excuse to criticise?
Villan Of The North
Top club - but we all knew that already!
glensider
Top club - but we all knew that already!
glensider
Very good posting Villan Of The North - as per usual.
glensider
Very good posting Villan Of The North - as per usual.
glensider
 

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