UK time is: 03:02:18
Vital Login
Social Login

Choose your club

Other Sites

Network Navigation

Vital Partners

'If It's Football, It's Vital'

Villa Forgo Shirt Sponsorship For Charity

Aston Villa have confirmed that next season they will forgo shirt sponsorship worth in excess of 2million and instead have the logo of the Acorns Children's Hospice on the shirt for free.

The move, long muted and whispered about has been complimented by Premier League chief executive Richard Scudamore who said:

'The power of football and the power of the Premier League has long been something that companies have tapped into to reach audiences throughout the country, and increasingly, across the globe. Real credit must go to Aston Villa for being the first Premier League club to use its shirt sponsorship to highlight and promote its charity partnership with Acorns, a highly public way of demonstrating that this type of commitment is central to the modern football club.'

Adding, 'I am sure that Acorns' association with Aston Villa will be of great help in raising awareness and funds for all the excellent work they undertake.'

Whilst on the subject of Acorns I got an email from Vital member Bob Dunbar who said:

Barclays Bank 'Walsall Area' are holding a fund raising for Acorns and as this is also the clubs charity the Villa have kindly donated 4 signed pennants which come with a certificate of authentication.

They are being raffled for a pound a ticket and are in the following branches of Barclays Bank:

Tamworth, Sutton Coldfield, Perry Barr and Erdington.

The raffle tickets are on sale from the 2nd to the 6th of June along with other events and this is the first part of the fund raising that Barclays are organising with support from the club.




Use your social login to comment on front page articles. Login using you Facebook, Twitter, Google or LinkedIn accounts and have your say!



Click here to join in the debate on the club forum.

The Journalist

Writer: J P Fear Mail feedback, articles or suggestions

Date:Tuesday June 3 2008

Time: 11:26AM

Your Comments

Thank you Mr Lerner. I'm very proud of you. Good job everyone.
evoflash
Thank you Mr Lerner. I'm very proud of you. Good job everyone.
evoflash
It is things like this that make me proud of our club, an truly incredible gesture. UTV
young_jonah
It is things like this that make me proud of our club, an truly incredible gesture. UTV
young_jonah
Well done us! Very refreshing in these days of Protuguese gypsy boys allegedly hanging on for an extra 20k per week.
Silver Fox
Well done us! Very refreshing in these days of Protuguese gypsy boys allegedly hanging on for an extra 20k per week.
Silver Fox
Fantastic stuff is it a two year shirt or one year?
shortshadyuk
Fantastic stuff is it a two year shirt or one year?
shortshadyuk
Brilliant gesture but as always won't please everyone. I await the "We could have spent that 2million quid on a player" remarks!
DeanoVilla
Brilliant gesture but as always won't please everyone. I await the "We could have spent that 2million quid on a player" remarks!
DeanoVilla
I heard about this over a month ago. The only other club to do this is Barcelona. Made me feel proud of our club. We have come a long way since the plick Ellis was in charge.
The Usual Suspect
I heard about this over a month ago. The only other club to do this is Barcelona. Made me feel proud of our club. We have come a long way since the plick Ellis was in charge.
The Usual Suspect
I tell you what we could have had 2 million quid to spend on another player if we had gone for proper sponsorship
krisvilla
I tell you what we could have had 2 million quid to spend on another player if we had gone for proper sponsorship
krisvilla
wow that was quick.
The Usual Suspect
wow that was quick.
The Usual Suspect
Randy Lerner is a perfect owner.
british84
Randy Lerner is a perfect owner.
british84
I'm all for these gestures but we are still a business. I DO hope that forgoing this money in the interest of charity is coupled with a large investment on the pitch.
johnnyuk
I'm all for these gestures but we are still a business. I DO hope that forgoing this money in the interest of charity is coupled with a large investment on the pitch.
johnnyuk
Johnnyuk i think randy lerner knows how to run a buiness mate.
british84
Johnnyuk i think randy lerner knows how to run a buiness mate.
british84
Well done Mr Lerner and everyone in the Commercial Department. This is a wonderful gesture and great PR for the club once again. If people state we could have spent that 2million on a player then they are extremely shortsighted and fail to realise the significance of this move.
notthedougellisstand
I'm comfortable working under the assumption that Randy Lerner, the $ billionaire, knows a thing or two about business.
The Usual Suspect
Well done Mr Lerner and everyone in the Commercial Department. This is a wonderful gesture and great PR for the club once again. If people state we could have spent that 2million on a player then they are extremely shortsighted and fail to realise the significance of this move.
notthedougellisstand
I'm comfortable working under the assumption that Randy Lerner, the $ billionaire, knows a thing or two about business.
The Usual Suspect
it is a really good gestuture and wouldnt be done if Villa cannot afford it. i suppose with the massive TV deals 2 million for shirt sponsorship is pretty insignificant on raising cash in the coffers. But this gesture will probably bring in more business, with companies looking to sponsor a club with a positive image. Nowt better than chairty for that
krisvilla
it is a really good gestuture and wouldnt be done if Villa cannot afford it. i suppose with the massive TV deals 2 million for shirt sponsorship is pretty insignificant on raising cash in the coffers. But this gesture will probably bring in more business, with companies looking to sponsor a club with a positive image. Nowt better than chairty for that
krisvilla
That's a very good gesture by Villa. Well done.
JohnDoe
That's a very good gesture by Villa. Well done.
JohnDoe
This is fantastic, and just another reason why we can all see Aston Villa moving to another level.We are performing on the pitch,and gestures born out of a desire for good, to create a positive affect on our local community and to people who have to deal with such traumatic situations with their kids, is heart warming.Aston Villa a true cornerstone of English football, setting the standard..YTV
OneloveVilla
This is fantastic, and just another reason why we can all see Aston Villa moving to another level.We are performing on the pitch,and gestures born out of a desire for good, to create a positive affect on our local community and to people who have to deal with such traumatic situations with their kids, is heart warming.Aston Villa a true cornerstone of English football, setting the standard..YTV
OneloveVilla
What's the point in having 2m in shirt sponsorship ? We wouldn't spend it on players , we never buy anyone !!! ............ Not joking now, well done villa, cracking jesture.
HolteEnder43
What's the point in having 2m in shirt sponsorship ? We wouldn't spend it on players , we never buy anyone !!! ............ Not joking now, well done villa, cracking jesture.
HolteEnder43
cant wait to get the new kit when it arives, well done Lerner the pride it gives us villa fans is worth way more than 2mil
Astonian Villan
cant wait to get the new kit when it arives, well done Lerner the pride it gives us villa fans is worth way more than 2mil
Astonian Villan
We could have re signed Djemba Djemba or that!!
Villa4Europe
Granted british84, but at the moment the club's PR needs a little extra work in my opinion. Last season it was all about "world class players", this year it's about donating money to charity (something i do every month also so is a subject close to my heart). I do however think there are a lot of supporters who perhaps would think the club needs to demonstrate its intent of loyalty to its paying customers in the transfer market (as promised) before these gestures. Perhaps selfish of me, but that's still what i think.
johnnyuk
We could have re signed Djemba Djemba or that!!
Villa4Europe
Granted british84, but at the moment the club's PR needs a little extra work in my opinion. Last season it was all about "world class players", this year it's about donating money to charity (something i do every month also so is a subject close to my heart). I do however think there are a lot of supporters who perhaps would think the club needs to demonstrate its intent of loyalty to its paying customers in the transfer market (as promised) before these gestures. Perhaps selfish of me, but that's still what i think.
johnnyuk
Well done Villa! Have to take my hat off to you for this! Good to see not everything is about money!
oranje_emu
Well done Villa! Have to take my hat off to you for this! Good to see not everything is about money!
oranje_emu
official site: Our Strategy

Aston Villa is first and foremost a football club. All supporters of the game know that Aston Villa has enjoyed success for more than a century, winning virtually every honour possible in English and European football. We remain determined to retain the historical links and bonds that have existed with significant areas of Birmingham and we see our partnership with Acorns as a central way of doing so. We also believe that economic benefits for the club can be derived from this partnership. Traditional for-profit businesses will understand our motivation for supporting Acorns and will react positively toward the club and Acorns in terms of their desire to be associated with the partnership.

Implementation

Aston Villa and Acorns are designing a series of initiatives and events that we believe will inform and celebrate the partnership on a local and national level. They are intended to give supporters, staff and players the opportunity to learn about and support Acorns work and their broader mission. The goal of course is to provide significant value and assistance to further the efforts and good work of Acorns. Conclusion

To some extent, placing Acorns on our match day shirt is an experiment. But it is already an involvement with which we, as an organisation, feel increasingly positive. It is our hope that we are able to introduce this partnership to new and existing business relationships which will generate economic value to support the Club's competitive ambitions and, at the same time giving a truly wonderful organisation a significant platform from which to touch more people.
The Fear
official site: Our Strategy

Aston Villa is first and foremost a football club. All supporters of the game know that Aston Villa has enjoyed success for more than a century, winning virtually every honour possible in English and European football. We remain determined to retain the historical links and bonds that have existed with significant areas of Birmingham and we see our partnership with Acorns as a central way of doing so. We also believe that economic benefits for the club can be derived from this partnership. Traditional for-profit businesses will understand our motivation for supporting Acorns and will react positively toward the club and Acorns in terms of their desire to be associated with the partnership.

Implementation

Aston Villa and Acorns are designing a series of initiatives and events that we believe will inform and celebrate the partnership on a local and national level. They are intended to give supporters, staff and players the opportunity to learn about and support Acorns work and their broader mission. The goal of course is to provide significant value and assistance to further the efforts and good work of Acorns. Conclusion

To some extent, placing Acorns on our match day shirt is an experiment. But it is already an involvement with which we, as an organisation, feel increasingly positive. It is our hope that we are able to introduce this partnership to new and existing business relationships which will generate economic value to support the Club's competitive ambitions and, at the same time giving a truly wonderful organisation a significant platform from which to touch more people.
The Fear
I'm so proud to be associated with Aston Villa. It's a great move on so many levels and will pay dividends to both The Club and Acorns in so many ways. Well done for both this forward thinking and the altruistic and proffesional manner the board have conducted this affair.
Villan Of The North
I'm so proud to be associated with Aston Villa. It's a great move on so many levels and will pay dividends to both The Club and Acorns in so many ways. Well done for both this forward thinking and the altruistic and proffesional manner the board have conducted this affair.
Villan Of The North
Great idea Mr Lerner, should do wonders boosting our global brand........Which will be the next club to follow our lead?
son_of_cher
Great idea Mr Lerner, should do wonders boosting our global brand........Which will be the next club to follow our lead?
son_of_cher
Fear thats exactly what i said! knew my degree would come in handy somewhere. It's good business sense, something different, if succesful expect a few others to follow
krisvilla
Fear thats exactly what i said! knew my degree would come in handy somewhere. It's good business sense, something different, if succesful expect a few others to follow
krisvilla
Its a risky experiment but if its is pulled off then no doubt other clubs will follow and aston villa will become the club that everyones watching.
villabikes29
Its a risky experiment but if its is pulled off then no doubt other clubs will follow and aston villa will become the club that everyones watching.
villabikes29
Im delighted,its total opposite to having that nasty 32 red sponsor.
Pking
Im delighted,its total opposite to having that nasty 32 red sponsor.
Pking
The gesture has been magnificent!!!! And the actual forgoing of the sponsor monies has generated coverage you just cannot buy!!!!! This has done more good in both ways!!!!!! For us and for the Hospice!!!!!
erv2005
The gesture has been magnificent!!!! And the actual forgoing of the sponsor monies has generated coverage you just cannot buy!!!!! This has done more good in both ways!!!!!! For us and for the Hospice!!!!!
erv2005
Well done Randy!!! What a gesture!!! That one gesture say's more about Villa under RL's watch than could ever be said about the red side of liverpool!!!!! I hope GB see's the Gesture that has been made by Villa.
gappy65
Well done Randy!!! What a gesture!!! That one gesture say's more about Villa under RL's watch than could ever be said about the red side of liverpool!!!!! I hope GB see's the Gesture that has been made by Villa.
gappy65
Fair play Mr Lerner, you've done a blinder with this one! well done.
sportyvillain
Fair play Mr Lerner, you've done a blinder with this one! well done.
sportyvillain
Well Done Villa. Classy move! See not all American owners are as greedy as those at Liverpool and Manchester.
gunnerkid107
Well Done Villa. Classy move! See not all American owners are as greedy as those at Liverpool and Manchester.
gunnerkid107
and as the article on Vital Chelsea says - you are to be commended!
merlin
and as the article on Vital Chelsea says - you are to be commended!
merlin
What can you say that has not been said already! Well done Randy, a touch of class.
steff_the_villan
What can you say that has not been said already! Well done Randy, a touch of class.
steff_the_villan
We need to get used to the club been a touch of class.... been a long time coming aint it!
col8
We need to get used to the club been a touch of class.... been a long time coming aint it!
col8
Hi All, first post here. Got to agree fantastic gesture from Villa and typical of randy and all the improvements that have been made since they came in. For those that are worried about the 2.0 mil though, the club will be getting pretty fat tax break from this so I bet net its nothing like 2.0m we're actually missing out on. As has been pointed out above, Randy knows a thing or two about business!
Matt_thevillan
Hi All, first post here. Got to agree fantastic gesture from Villa and typical of randy and all the improvements that have been made since they came in. For those that are worried about the 2.0 mil though, the club will be getting pretty fat tax break from this so I bet net its nothing like 2.0m we're actually missing out on. As has been pointed out above, Randy knows a thing or two about business!
Matt_thevillan
Great stuff Villa. It's about time football really did start giving something back to the community, isnt it! Well done Randy Lerner.
pompey4me
Great stuff Villa. It's about time football really did start giving something back to the community, isnt it! Well done Randy Lerner.
pompey4me
=]
Blitz
=]
Blitz
Dont you just love this club? Once again AVFC leads the way and sets the standards.
glensider
Dont you just love this club? Once again AVFC leads the way and sets the standards.
glensider
Bit surprised at the one or two negative responses about the charity deal, than I read/heard today. Some folk have to look for the ulterior motives in everything we as a club do. Pathetic!
glensider
Bit surprised at the one or two negative responses about the charity deal, than I read/heard today. Some folk have to look for the ulterior motives in everything we as a club do. Pathetic!
glensider
 

Have Your Say

Log in...
with your social network     OR     with your Vital account

Recent Aston Villa Articles

Lambert's Confidence In Clark & Okore (Thursday November 27 2014)

Graham Does Head To Wolves (Thursday November 27 2014)

Lambert, Lambert, Give Us A Wave!? (Thursday November 27 2014)

U21s - Wolves 0-1 Villa (Wednesday November 26 2014)

Villa Fan - Rant Mode On... (Tuesday November 25 2014)

AVFC: Relegation Super Storm? (Tuesday November 25 2014)

Lambert On Big Pluses Of Saints Draw (Tuesday November 25 2014)

Archived Aston Villa Articles

List All Vital Villa Articles
Have your say
Click here to suggest an article
Click here to suggest a poll

Vital Members League (view all)

1. Pride of Lions 915
2. ClivetheVillan 858
3. The Fear 694
4. kefkat 307
5. Freeman14 281
6. sirdennis 219
7. DeanoVilla 193
8. Villan57 167
9. Clubpaver 120
10. gator 116

League Results (view all)

League Table (view table)

Team P W D L GD Pts
13. WBA 12 3 4 5 -4 13
14. Sunderland 12 2 7 3 -7 13
15. Crystal Palace 12 3 3 6 -4 12
16. Aston Villa 12 3 3 6 -11 12
17. Hull City 12 2 5 5 -3 11
18. Leicester City 12 2 4 6 -7 10
19. Burnley 12 2 4 6 -12 10

Breaking League News

ToTT Remembers Gary Speed
Newcastle : 27/11/2014 23:26:00
Perfect blues please boss
Everton : 27/11/2014 21:23:00
Pre-Match Stats: Swansea vs Crystal Palace
Swansea : 27/11/2014 21:08:00
Everton : 27/11/2014 21:00:00
Swansea Team A vs Team B: Who Would Win!?
Swansea : 27/11/2014 20:34:00

Current Site Poll (view all polls)

Villa v Burnley (away) will:
Suggested By:  Mystic Mug
Win - phew! 35%
Lose - gulp! 47%
Draw - meh! 18%