Villa Forgo Shirt Sponsorship For Charity

Thank you Mr Lerner. I'm very proud of you. Good job everyone.

It is things like this that make me proud of our club, an truly incredible gesture. UTV

Well done us! Very refreshing in these days of Protuguese gypsy boys allegedly hanging on for an extra £20k per week.

Well done us! Very refreshing in these days of Protuguese gypsy boys allegedly hanging on for an extra £20k per week.

Brilliant gesture but as always won't please everyone. I await the "We could have spent that £2million quid on a player" remarks!

I heard about this over a month ago. The only other club to do this is Barcelona. Made me feel proud of our club. We have come a long way since the plick Ellis was in charge.

I tell you what we could have had 2 million quid to spend on another player if we had gone for proper sponsorship

wow that was quick.

Randy Lerner is a perfect owner.

I'm all for these gestures but we are still a business. I DO hope that forgoing this money in the interest of charity is coupled with a large investment on the pitch.

Johnnyuk i think randy lerner knows how to run a buiness mate.

Well done Mr Lerner and everyone in the Commercial Department. This is a wonderful gesture and great PR for the club once again. If people state we could have spent that £2million on a player then they are extremely shortsighted and fail to realise the significance of this move.

Well done Mr Lerner and everyone in the Commercial Department. This is a wonderful gesture and great PR for the club once again. If people state we could have spent that £2million on a player then they are extremely shortsighted and fail to realise the significance of this move.

it is a really good gestuture and wouldnt be done if Villa cannot afford it. i suppose with the massive TV deals 2 million for shirt sponsorship is pretty insignificant on raising cash in the coffers. But this gesture will probably bring in more business, with companies looking to sponsor a club with a positive image. Nowt better than chairty for that

That's a very good gesture by Villa. Well done.

This is fantastic, and just another reason why we can all see Aston Villa moving to another level.We are performing on the pitch,and gestures born out of a desire for good, to create a positive affect on our local community and to people who have to deal with such traumatic situations with their kids, is heart warming.Aston Villa a true cornerstone of English football, setting the standard..YTV

What's the point in having £2m in shirt sponsorship ? We wouldn't spend it on players , we never buy anyone !!! ............ Not joking now, well done villa, cracking jesture.

cant wait to get the new kit when it arives, well done Lerner the pride it gives us villa fans is worth way more than £2mil

We could have re signed Djemba Djemba or that!!

Granted british84, but at the moment the club's PR needs a little extra work in my opinion. Last season it was all about "world class players", this year it's about donating money to charity (something i do every month also so is a subject close to my heart). I do however think there are a lot of supporters who perhaps would think the club needs to demonstrate its intent of loyalty to its paying customers in the transfer market (as promised) before these gestures. Perhaps selfish of me, but that's still what i think.

Well done Villa! Have to take my hat off to you for this! Good to see not everything is about money!

official site: Our Strategy

Aston Villa is first and foremost a football club. All supporters of the game know that Aston Villa has enjoyed success for more than a century, winning virtually every honour possible in English and European football. We remain determined to retain the historical links and bonds that have existed with significant areas of Birmingham and we see our partnership with Acorns as a central way of doing so. We also believe that economic benefits for the club can be derived from this partnership. Traditional for-profit businesses will understand our motivation for supporting Acorns and will react positively toward the club and Acorns in terms of their desire to be associated with the partnership.

Implementation

Aston Villa and Acorns are designing a series of initiatives and events that we believe will inform and celebrate the partnership on a local and national level. They are intended to give supporters, staff and players the opportunity to learn about and support Acorns work and their broader mission. The goal of course is to provide significant value and assistance to further the efforts and good work of Acorns. Conclusion

To some extent, placing Acorns on our match day shirt is an experiment. But it is already an involvement with which we, as an organisation, feel increasingly positive. It is our hope that we are able to introduce this partnership to new and existing business relationships which will generate economic value to support the Club's competitive ambitions and, at the same time giving a truly wonderful organisation a significant platform from which to touch more people.

I'm so proud to be associated with Aston Villa. It's a great move on so many levels and will pay dividends to both The Club and Acorns in so many ways. Well done for both this forward thinking and the altruistic and proffesional manner the board have conducted this affair.

Great idea Mr Lerner, should do wonders boosting our global brand........Which will be the next club to follow our lead?

Fear thats exactly what i said! knew my degree would come in handy somewhere. It's good business sense, something different, if succesful expect a few others to follow

Its a risky experiment but if its is pulled off then no doubt other clubs will follow and aston villa will become the club that everyones watching.

Im delighted,its total opposite to having that nasty 32 red sponsor.

The gesture has been magnificent!!!! And the actual forgoing of the sponsor monies has generated coverage you just cannot buy!!!!! This has done more good in both ways!!!!!! For us and for the Hospice!!!!!

Well done Randy!!! What a gesture!!! That one gesture say's more about Villa under RL's watch than could ever be said about the red side of liverpool!!!!! I hope GB see's the Gesture that has been made by Villa.

Fair play Mr Lerner, you've done a blinder with this one! well done.

Well Done Villa. Classy move! See not all American owners are as greedy as those at Liverpool and Manchester.

and as the article on Vital Chelsea says - you are to be commended!

What can you say that has not been said already! Well done Randy, a touch of class.

We need to get used to the club been a touch of class.... been a long time coming aint it!

Hi All, first post here. Got to agree fantastic gesture from Villa and typical of randy and all the improvements that have been made since they came in. For those that are worried about the £2.0 mil though, the club will be getting pretty fat tax break from this so I bet net its nothing like £2.0m we're actually missing out on. As has been pointed out above, Randy knows a thing or two about business!

Great stuff Villa. It's about time football really did start giving something back to the community, isnt it! Well done Randy Lerner.

=]

Dont you just love this club? Once again AVFC leads the way and sets the standards.

Bit surprised at the one or two negative responses about the charity deal, than I read/heard today. Some folk have to look for the ulterior motives in everything we as a club do. Pathetic!