Writer: Murph 
Date:Friday February 29 2008
Time: 5:10PM
The former ‘Business Villa’ name has been consigned to history as the club launch ‘Aston Villa Hospitality and Events.’
The business arm of the club deal with all of the coporate departments, sponsorship and events side of Aston Villa, and had in the early days of the new ownership engaged in a dynamic advertising campaign that spread itself across the West Midlands.
It now appears that as the club enters its new dawn that the senior level management are looking to re-invent the non-playing side of the club to continue the good work in hospitality, charity work, weddings parties and everything else that doesn’t involve those that chase the ol’ pigs bladder.
The head of AVHE, Alison Plant told avfc.co.uk:
“By developing a closer association with the Aston Villa brand, it means we are clearly recognisable, which will enable us to not only create a solid platform for success but also to reach new audiences.
“We have a dedicated and committed team who are focused on delivering a quality business experience.”
Click here to join in the debate on the club forum.
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