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Villa's New CEO Speaks

Villa's New CEO Speaks

Aston Villa's new Chief Executive Richard FitzGerald has spoken of his vision and believes Villa can re-establish themselves as a major player.

The 44-year-old former senior vice-president of leading sports marketing and media agency IMG knows that there is plenty of work to do and said:

'Actions speak louder than words but the board is committed to developing the club and providing the platform for Aston Villa to compete at the highest level of the Premier League and in Europe. In a year's time, we would like to see an infrastructure being built to support a club competing for top honours, competing in the top half of the Premier League and for a European place. In five years' time, we aim to compete in the Champions League.'

Adding: 'My brief from the board is clear - to fill the stadium week in and week out, create an infrastructure to support a top club. We are very aware the local population of 5.3million is a vast potential supporter base and we will focus the core of our commercial ambitions here. And, although the global growth of our fan base is not presently the club's most urgent priority, it is nevertheless of strategic importance to the long term. We will potentially look to the United States as we deem it a fast growing soccer market. Our US connections make it more achievable.'

'There are also a lot of opportunities around Asia, particularly for the bigger clubs. The Premier League is incredibly popular. But international expansion at this moment will require strong partners that we do not currently have for it to work effectively - and a winning team. There is much to learn from other clubs. The English clubs are at the forefront of developments so, initially, we need to make sure we look and learn from clubs in the Premier League.'

And promisingly he says he will bring a fresh approach, something Villa so desperately needs: 'But my key focus will be to bring a fresh commercial approach to the club and, in particular, reconnecting to the Birmingham business community. I also want to cultivate a 'can do' culture and attract world-class partners to work with.'

Can do? Will do? That'll do for us, welcome on board sir, welcome on board!!!

Writer:J P Fear
Date:Tuesday January 23 2007
Time: 6:39PM


nice to see villa with great ambitions, that will only make the premier league better and better!
23/01/2007 18:58:00
We are thinking BIG. What a difference a few short months make. Ellis seems so long ago now.
23/01/2007 19:18:00
America and Asia? Best way of cultivating interest is to sign their best players and go to town on the marketing. When do you think we'll get Villa TV on Sky?
23/01/2007 19:33:00
nice to see randy surrounded by good people which is now spreading to the team
23/01/2007 20:07:00
they have been making noises about that for some time, now it might actualy happen
23/01/2007 20:07:00
Somehow I think if he had come here a year ago he would have lasted a couple of weeks.
pongo wearing
23/01/2007 20:08:00
Ha ha class Pongo,you are so correct - he sounds inventive,pro-active and mega-motivated - he would have been bombed out quick-smart.
23/01/2007 20:25:00
Ambition at last..all aboard the success express, Toot, Toot!!
23/01/2007 20:28:00
OK make it happen, Champions League here we come. Bit late for winning it this year but next year we need to be competing with the top 4 all season.
23/01/2007 20:54:00
Does anyone know anymore about him? Where does he live? Is he American? How old is he. What's his "tipple" and has he ever seen Villa play live etc. etc. Can we get him on a "Vital" forum? I thought The "General Talk-In" was excellent and very useful; or is this guy more "retiring" and a "behind-the-scenes" operator like Randy?
23/01/2007 21:11:00
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