Writer: J P Fear
Date:Wednesday November 29 2006
Last season Villa generated £11 million through the turnstiles.
This was roughly 750,000 fans paying an average of between £13 - £14 each. This £11million was only 20% of the total club revenue and included the revenue from the cup games.
So if the Villa could sell 35,000 season tickets for the equivalent of £11 a game (£209 a season ticket) this would generate £7,315,000. The remaining 7500 tickets would be sold on a individual game basis. These could be at £15 for the less attractive games, £20 for medium games and £30 for the so called big games
(generating approximately another half a million pounds).
The figure would reach about £3 million less than last season but with the cup games to come. Because the games would be full, more money would be spent on merchandise and catering. This could possibly even replace the missing revenue from charging the lower prices. More importantly though, sponsors and suppliers
would be falling over themselves to get there product to a much wider audience. In short they would pay extra to be involved. This would more than make up for the initial slight shortfall in revenue.
A full stadium would increase revenue and demand. Players would be encouraged to come here and the team would do better. If the team was doing better then the ground capacity would need to be increased and more fans would come in and so on and so on. In short season tickets next season should be £200 across
the board with no concessions. Before people complain about the kids prices, this season an adult and two kids costs £750 in the upper Holte, my way would only cost £600.
I think the club should now ask the fans how many would buy a season ticket for £200 for next season. A £20 non refundable deposit would secure this. If we get to 35000 the scheme comes into operation. If not then normal prices apply.
Article submitted by utv-sotc
Date:Wednesday November 29 2006
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