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How To Fill Villa Park

How To Fill Villa Park

Admission prices

Last season Villa generated £11 million through the turnstiles.

This was roughly 750,000 fans paying an average of between £13 - £14 each. This £11million was only 20% of the total club revenue and included the revenue from the cup games.

So if the Villa could sell 35,000 season tickets for the equivalent of £11 a game (£209 a season ticket) this would generate £7,315,000. The remaining 7500 tickets would be sold on a individual game basis. These could be at £15 for the less attractive games, £20 for medium games and £30 for the so called big games
(generating approximately another half a million pounds).

The figure would reach about £3 million less than last season but with the cup games to come. Because the games would be full, more money would be spent on merchandise and catering. This could possibly even replace the missing revenue from charging the lower prices. More importantly though, sponsors and suppliers
would be falling over themselves to get there product to a much wider audience. In short they would pay extra to be involved. This would more than make up for the initial slight shortfall in revenue.

A full stadium would increase revenue and demand. Players would be encouraged to come here and the team would do better. If the team was doing better then the ground capacity would need to be increased and more fans would come in and so on and so on. In short season tickets next season should be £200 across
the board with no concessions. Before people complain about the kids prices, this season an adult and two kids costs £750 in the upper Holte, my way would only cost £600.

I think the club should now ask the fans how many would buy a season ticket for £200 for next season. A £20 non refundable deposit would secure this. If we get to 35000 the scheme comes into operation. If not then normal prices apply.

Article submitted by utv-sotc

Click here to join in the debate on the club forum.

Writer:J P Fear
Date:Wednesday November 29 2006
Time: 9:31AM


Not so sure about this one. I think the idea is to get more money in rather than less.
29/11/2006 10:25:00
BodyButter - You would get more money but in a different way. It would come from Food and Drink. I think this is a good idea.
29/11/2006 10:36:00
It's a good idea in principle but I think £11 a game (£209 a season ticket) is too low. I'm sure we could sell the ground out at £14 a game (£266 a season ticket), which would not only boost attendances and raise more cash on food, drink and merchandise but also keep the gate revenue pretty stable.
29/11/2006 10:39:00
Some good points there. I for one firmly believe it will only take the signing of someone in the Beckham ilk to have the ground full to the rafters, it will not only pull back some of the old fans but also some of the younger ones who have yet to pin their colours on a team. It is thought Beckham paid his Real Madrid transfer fee in the first 6 months through merchandising and through no coincidence Man U were no longer the richest club in the world soon after he left. I am not advocating signing a player purely for commercial gain, I happen to believe that for around £5m Beckham has at least 3-4 years top quality football left in him and would be a fantastic addition to the squad. Ahh to dream!!!
29/11/2006 10:42:00
The only way it works is if the club could sell the 35,000 season tickets utv uses as the example. To assess if this could be done is a great idea. If it was to work, the club would generate significantly higher revenue, because of the associated spin offs than it does with the current pricing structure. I think that if it was proved to be a successful idea, utv should get a job at the Villa. He has demonstrated an idea that would fill VP, bring in more money and would ensure the goodwill of the paying public. It would probably also be a template that other clubs would follow. But it would ensure massive local support. A great idea that the club should look at immediately. Fear can you help with this?
29/11/2006 10:59:00
I'm sure that lower season ticket prices would get the 35,000 season tickets sold, but money would have to be spent to improve the catering facilities so that people will spend once they are at the game. It is a good idea in principal and obviously the main objective at the moment is to get the ground full and jumping again. Once that happens, the club can then increase prices gradually, depending on success on the pitch, once people are hooked and back at VP again
29/11/2006 11:01:00
Where do I send my £20 deposit???? UTV
29/11/2006 11:59:00
Good idea but in all seriousness this isn't going to happen. If anything I reckon prices will go up for all seats next season. Prices have been frozen now for 3 seasons I think, and we are one of the cheapest clubs in the Prem to watch.
29/11/2006 12:41:00
Excellent idea in principle, and well worth looking into further. Everyone would be a winner, both club and supporters, but would obviously need a lot of study and evaluation before any such scheme could be introduced. A very good starting point though, certainly giving food for thought to all involved.
29/11/2006 13:07:00
bustatech, I am not sure what your line of work is but how about looking at it this way. Imagine if you ran a pub and sold 7 pints of lager for £21. Would you rather sell 10 pints of lager for £20 and also sell 5 sandwiches for £10. And also have an investor come to you and say, "I like the way you are doing business. Your establishment is full and everybody is eating and drinking. Here is some money to help you make it bigger and better"? Would you prefer to turnover £21 or £30? Would you welcome the new investment or not? Or would you put up the prices to £4 a pint and just hope more people turned up? It seems like a no brainer to me. We have been doing it the 'traditional' way for years. Attendances are falling. Putting prices up isn't going to work. I think utv has presented a workeable idea and that the club should be contacting him to see if he can expand on them. I think he may have a plan??
29/11/2006 15:08:00
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