To Pay Or Not To Pay?

In theory yes I would be willing to pay more to see improvement. In reality, given my current financially situation any price increase is unwelcome as I already struggle to get to as many games as I would like to.

You buys are lucky, try being a spurs fan!! Old Yankee Doodle Billionaire should splash some £ your way!! expect prices to rise, but not much!!

Interesting question. Raising the prices does not guarantee any future success. We are very attractively priced in comparison to some Premier League clubs. However the revenue generated from ticket sales accounted for about £11 million last season. The rest of the income came from broadcasting, merchandise, business promotions and sponsorship. If ticket prices were increased by say as much as 10%, this if crowds stayed the same, would give an increase in money of an extra £1.1 million per season. In todays market place that is just a years salary for an average player. I personally believe that you need to fill the ground week in, week out. Unfortunately (for supporters) you have to find the highest level of ticket price that the market place will stand. When your ground is full, you will attract significantly higher levels of sponsorship, business revenue and merchandise. This will enable you to compete at the top end of the market place when buying players. Better players means better broadcast revenue (the biggest element of the clubs income), better league placings and then in turn extra revenue from European competition. Why do you think that some European clubs are significantly better than those in England despite having much lower entrance fees? It is because most money comes from broadcast media, not through the turnstiles. So we are back to where I continually seem to hark on about. We are well priced, we are doing well, so lets fill the ground. Once this happens the rest, in theory should follow. It is impossible to underestimate the part the fans have to play in the future of this club. Why do you think that the club, board, management and players are being so proactive in singing our praises? It is because it is our level of support that will determine if our dreams come true. Pricing at the turnstiles is, in real terms, not the most important issue. Making the club attractive to the likes of Nike, Adidas etc is what is the real issue. These companies want exposure and the merchandise that follows. This is achieved by them joining forces with clubs that can help them achieve this. So for the millionth time, Villa fans, buy your tickets and fill the ground. if we don't then we can only have ourselves to blame if all the plans do not come to fruition. UTV

Wouldn't have a problem with a price hike, certainly not with the current owner/board now operational. I'd be happy to pay more for my season tickets, safe in the knowledge that the extra revenue brought into the club would be used for the purposes intended. Pay cheap, you get cheap.

Well said UTV. Villa need the fans to turn up and fill the ground and that will give Villa half a chance of being more successful before any money is spent or prices are raised.

Fair comment utv-sotc, but there comes a point where you have to stop reducing prices etc. This is a business, not a free hand out store.