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To Pay Or Not To Pay?

To Pay Or Not To Pay?

To pay or not to pay. This is the question?

After the brilliant interview with the General (can't criticise him he's got a tank!) I couldn't help but consider all the massive benefits we will have behold and enjoy, both on and off the pitch, in the future.

However, we currently have some of the cheapest ticket prices around. Seems inevitable that to finance these improvements we might have
to pay more. Are we willing to do this?

Article by Gazvilla

And on a similar theme, well actually on a totally different theme, silkie villain said:

Next May will mark the 25th anniversary of winning the European Cup and also the 50th anniversary of last winning the FA cup, how do you
think we should commemorate these events?

Click here to join in the debate on the club forum.

Writer:J P Fear
Date:Tuesday November 14 2006
Time: 10:52AM


Yes, the money has to come from somewhere, and if I have to pay a few bob more to see a star studded Villa vying with Chelsea, Man U et al for the title..I will gladly pay it
14/11/2006 11:06:00
In theory yes I would be willing to pay more to see improvement. In reality, given my current financially situation any price increase is unwelcome as I already struggle to get to as many games as I would like to.
14/11/2006 11:13:00
I think commercially Randy will want to build a successful entertaining team that can bring the fans in to fill the ground week in week out before hiking the gate prices. Rising the prices before that happens is commercial suicide which will drive fans away… remember the DE years and how that policy was successfully done. If VP can’t be filled when the Club has the cheapest tickets in the Premiership then raising the prices will not achieve that goal.
Hoss The Villain
14/11/2006 11:27:00
You buys are lucky, try being a spurs fan!! Old Yankee Doodle Billionaire should splash some £ your way!! expect prices to rise, but not much!!
14/11/2006 12:21:00
with or without a yankee billionaire why would we want to lower our standards and become Spurs fans :-)
Hoss The Villain
14/11/2006 12:35:00
Interesting question. Raising the prices does not guarantee any future success. We are very attractively priced in comparison to some Premier League clubs. However the revenue generated from ticket sales accounted for about £11 million last season. The rest of the income came from broadcasting, merchandise, business promotions and sponsorship. If ticket prices were increased by say as much as 10%, this if crowds stayed the same, would give an increase in money of an extra £1.1 million per season. In todays market place that is just a years salary for an average player. I personally believe that you need to fill the ground week in, week out. Unfortunately (for supporters) you have to find the highest level of ticket price that the market place will stand. When your ground is full, you will attract significantly higher levels of sponsorship, business revenue and merchandise. This will enable you to compete at the top end of the market place when buying players. Better players means better broadcast revenue (the biggest element of the clubs income), better league placings and then in turn extra revenue from European competition. Why do you think that some European clubs are significantly better than those in England despite having much lower entrance fees? It is because most money comes from broadcast media, not through the turnstiles. So we are back to where I continually seem to hark on about. We are well priced, we are doing well, so lets fill the ground. Once this happens the rest, in theory should follow. It is impossible to underestimate the part the fans have to play in the future of this club. Why do you think that the club, board, management and players are being so proactive in singing our praises? It is because it is our level of support that will determine if our dreams come true. Pricing at the turnstiles is, in real terms, not the most important issue. Making the club attractive to the likes of Nike, Adidas etc is what is the real issue. These companies want exposure and the merchandise that follows. This is achieved by them joining forces with clubs that can help them achieve this. So for the millionth time, Villa fans, buy your tickets and fill the ground. if we don't then we can only have ourselves to blame if all the plans do not come to fruition. UTV
14/11/2006 14:38:00
A statue of Dennis Mortimer lifting the European Cup would make a great focal point to the front of the Holte Inn. Right on the junction of the Trinity Road and Witton Lane. Probably hve to built in a way to stop wnareks from climbing up and defacing it (jealous supporters of the dildo sales men from Somali Heath). Those still alive from winning the FA Cup in 1957 should be invited on to the pitch BEFORE (not half time when we are having a pint) one of the big fixtures, so the crowd can pay tribute. There should then be a commemorative dinner for them after the game with guest speakers etc. UTV
14/11/2006 14:48:00
Wouldn't have a problem with a price hike, certainly not with the current owner/board now operational. I'd be happy to pay more for my season tickets, safe in the knowledge that the extra revenue brought into the club would be used for the purposes intended. Pay cheap, you get cheap.
14/11/2006 18:20:00
glensider, you have previously said you are in the fortunate position to absorb higher prices. A lot of fans are not. VOTH has made a valid argument about how little difference the admission prices make in the overall scheme of things. So although we are well priced, a price increase would make no difference to who we can buy and sell. The example of a 10% hike in prices only bringing in an extra £1 million indicates that. The money in football is from TV not the supporters. You are deluded if you think that buy increasing the price of match tickets is going to suddenly mean better quality footballers suddenly arriving at Villa Park. Reducing the ticket prices, filling the ground and getting more in the way of sponsorship has more chance of success. I personally think that in comparison to most clubs, Villa are sensible. It now just needs the missing fans to start believing again.
14/11/2006 20:32:00
Well said UTV. Villa need the fans to turn up and fill the ground and that will give Villa half a chance of being more successful before any money is spent or prices are raised.
Hoss The Villain
15/11/2006 08:29:00
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