Aston Villa - Lions Should Fill Villa Park
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Lions Should Fill Villa Park

What will be the attendance on Saturday?

Lets look at the positives:
Three home wins on the trot (including Sunderland last season).
First game at home for a month.
First game officially with Randy as the new Chairman.
Martin O'Neill as the gaffer.
Three o'clock Saturday kick off.
Not live on the box.
Villa value game which means kids tickets are from just 5 in the bottom of the North Stand (Charlton have only requested a small allocation in the bottom of the Witton Lane).
A team that consists of several home grown players, all of who are working their socks off at the moment.
No other Premier League Club for 80 miles.

I do not think there is much more the club or players could of done to ensure the largest attendance possible. With all these positives are Villa fans going to do the right thing and fill the ground? Or will the team be performing to a ground that yet again has empty seats?

My view is that for years we have wanted the club to do the right thing. Now that the club is, will fans support the new regime? I believe we are going to struggle to get 40,000. However I would love it if thousands of fans get locked out because they left it too late to get their tickets. I have said it before but I believe it is worth repeating.

If we fail to start selling out Villa Park, the owners will look to increase prices to ensure they maximise the revenue from those fans who can be bothered to turn up.

If we can put up the 'house full' signs at all games then the club will take up the already agreed option of redeveloping the ground to 52,000. This in turn will keep prices down as they encourage even more supporters to fill the extra 10,000 seats.

Article by voiceoftheholte

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The Journalist

Writer: J P Fear Mail feedback, articles or suggestions

Date:Monday September 18 2006

Time: 6:33PM

Your Comments (oldest first)

Change to most recent first
Would be great to see Villa Park full to the rafters again, top five and everything to play for, why not? I'd get a few schools or cub scouts in if we've not sold out, get the youngsters interested for the future!
The Fear
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18/09/2006 18:35:00

In business terms it doesn't make sense to push up prices for an under sold stadium. With a limited supply then prices should be lowered if we are undersold and raised if we are selling out every week. The Fear makes a good point. This isn't 1920, there are forms of entertainment everywhere and Villa has to compete with Playstation as well as other sports. Hopefully Lerner's progressive Villa will make more effort to attract younger supporters.
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18/09/2006 18:45:00

Voice raises some interesting questions about the club's support and recent attendances, but Ooohaaah is correct about prices. The economic laws of demand and supply apply, where by if the stadium is half empty, prices would most likely go down. Conversely when the stadium is full, the owners can put the prices up. That quibble aside, I can echo voice's rallying call: now is the time to suit up and turn up on match days. The Lerner era is beginning. A new dawn at long last.
The Usual Suspect
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18/09/2006 19:03:00

Cheers J Fear for the Cleveland Browns gear. Its all good stuff. Up the Villa.
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18/09/2006 19:32:00

Any idea what the season tickets sales reached after the pre-Randy dejection? IF Randy and MON had got in a month or so earlier who's to say most games would have been sell outs? I am going to plump for 37,500 with 500 from Charlton.
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18/09/2006 19:42:00

is it true that adults are 15 in the north stand ? - can I buy these tickets on the day ? why are the prices on the web site so small you can not read them ?
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18/09/2006 19:50:00

All good reasons JP, but will it be? This early on in the season are some fans still to be won over?
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18/09/2006 23:05:00

the game should also mark petrov's home debut, now just think if he could net his 1st goal for villa
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18/09/2006 23:46:00

and in front of a full, rocking villa park
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18/09/2006 23:48:00

mark petrov? who's he then?
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19/09/2006 00:41:00

Where are the missing thousands who said that they'd return upon Ellis' demise? I think we'll struggle to pull in 35,000 against Charlton.
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19/09/2006 02:28:00

We should get a full house against Spurs - Hope so anyway because I'm returning from Australia for this one. If I can make it from Australia then there is no excuse for anyone else - unless your a bluse nose from Sydney (or perhaps 2 headed from Tasmania in which case u are in excess of the carry on luggage!) UP THE VILLA!!
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19/09/2006 07:20:00

I think it'll be around the 38,000 mark. Would love to see over 40,000 but too many people seem to have got out of the habit of going to get that level against Charlton IMO
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19/09/2006 08:35:00

I still maintain that the club does not market itself well enough. Charlton were on tv recently showing how they run free coaches to the ground from out lying areas for anyone with a match ticket. There are numerous places from where villa could do this. Tamworth, Lichfield, Redditch etc. If a significant advertising campaign was undertaken in these areas im this would impact on attendance. Although it seems as if people have got into the habit of not going to villa, and this has to change!
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19/09/2006 09:28:00

Come down to earth boys - still a long way to go. Even with the possibility of getting 3 points against Charlton which keeps us on track for a Top 4 finish this season - Yes Top4! - (2 points average per game). But I just don't see sufficient interest from the thousands of "fickle" Villans being re-kindled to achieve near 100% capacity. We will need to be in Europe before that is a achieved again. I'd loved to be proven wrong but I predict an attendance nearer to 30,000 than 35,000. I'd love to see JF's idea put into action. Why can't they re-schedule seats in the corners to create 2-3,000 more seats for the kids for "a quid for a kid". UP THE VILLA
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19/09/2006 09:58:00

Picking up the points about attendances. It makes no sense at all to have below 100% attendances. We should aim to fill Villa Park for every home game, yes every home game. Ticket sales are a relatively small percentage of our sales income (less than 20%). League performance is by far the biggest contribution for all Prem. clubs. So let's fill the stadium, get behind the team and get the goals and points to stay as Top4 contenders!
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19/09/2006 10:10:00

Kids for a quid. Get real!! Is that all that you value the Villa?? I can understand lower league teams doing that, but for all the reasons I highlighted, this is not a level to which the club should stoop. If paying 1 to watch the Villa is the level of your support, then it is your level of support I would question, not the clubs. In effect you are suggesting a 19 season ticket. ????????? Whilst understanding why some people think that it would be wrong to increase prices, you can not be further from the truth. The simple fact is Villa are one of, if not the most, attractively priced clubs to watch Premier League football. If with all the good vibes at the club we still can not sell out, the club has no choice but to try and get more money from those that do attend. There is absolutely no point in lowering the prices even more. The simple fact is if you are not prepared to support the club then maybe you should support somebody else that is giving better value for money. I suggest Walsall. It is nearby and it only costs kids 6 on the day to get into the cheapest area of the ground. That is only a 1 more than the Villa. Thats right ........ Walsall ........ more expensive than the Villa. Maybe that is the value you are seeking. The club have beeen poorly marketed, agreed. However it is obvious that a majority of stayaways (although not all, for several valid reasons) are going to whinge and make excuses no matter what. These are the sort of pepople who would still find something to moan about if we won the league. I want to see people moaning when they can't get tickets for cup finals and the like. The simple response should be ............. tough!!
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19/09/2006 11:17:00

VOTH, Dude,you really should stop questioning peoples support just because you dont agree with them, you pretty much always have a valid point to offer but just because people suggest things that you dont like doesn't mean they support the villa any less than you do. Frankly, i think 'quid for a kid' occasionally is a very good idea, some people who have 2 or 3 kids couldn't afford even a fiver for a ticket for each kid, 3 kids + the adult, drinks, bus fares and what not is still encroaching on 40 for a day out and thats too steep for some people. quid for a kid is an ideal opportunity for a family day out and the chance for a kid to get exited about the future.
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19/09/2006 12:45:00

VOTH.. i agree with bobbyfett, your kind of hardcore flag waving tends to get people's backs up. The wayward villa supporters will return soon enough. As for the economics of your idea of ticket prices going up if attendances don't rise, you are simply wrong. Villa already demonstrate this by the use of Villa Value games (ie cheaper ticket prices) for matches they expect not to sell out. If attendances are down, prices will go down. Its the economic law of demand and supply. Even Ellis knew this. Having said that, i can't imagine our attendances will be an issue for too much longer. Up the Villa.
The Usual Suspect
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19/09/2006 12:57:00

I am glad that people are expressing their views. It makes for healthy debate. However giving an opinion does not make me right or wrong. It is simply an opinion. I understand that some supporters can not afford football, even at a fiver. I have been in the same boat myself in the past. My point is that we are competing with clubs who charge considerably more and whose product is not any better. It is not possible to charge selected kids a quid. It is all kids or none at all. In simple economics if a game has 5000 kids attending at 10 that is 50,000. If you charged a quid and filled the 7000 empty seats against Newcastle, the return would have been 5000 + an additional 7000 = 12000. Why would you do this if 5000 fans were already spending 4 x as much. But the point is this. Walsall are charging more. If we can not sell out at this price then maybe we are not as well supported as we would like to believe. The argument over the lower the price the more you will sell simply does not work. When you have no more reductions that can be made, what do you do then to attract fans?? Let them in for free?? If you understand marketing principles then you will understand that the higher the price then the higher the perceived value of the product. That is why we aspire to drive a Ferrari (despite all the faults) rather than a Hyundai even though it comes with a five year warranty. I want the Ferrari. You must choose what you want!
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19/09/2006 14:18:00

The principle of High price = High perceived value is only applicable to certain goods and services, mostly luxury goods. I don't believe a football match should be a "luxury good". There is another principle at work here, that of "opportunity cost". Ie. People look at what 28 (example price of a match ticket) can buy and think of what else they can get for the money. Fans are already *****ed off with the expense of attending matches, which even at Villa isn't cheap. You can talk about support, but Villa's catchment area is working class Midlands. We do not have, nor want, the prawn sandwich brigade of Man Utd and Chelsea, etc. Voice.. would you really prefer spending near 40 for a ticket for a match in a stadium without any atmosphere? The whole issue is more complicated that can be spelt out on this page, though the debate has intrigued me.
The Usual Suspect
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19/09/2006 14:55:00

TUS. I do not want to spend 40, you are correct. However that may soon be the case unless we start filling VP unfortunately. You are also correct in stating that it is a debate that has far more implications than can be decided on in a simple forum such as this. However what is fact, is that it can be cheaper to watch Walsall than the Villa, and last time I looked they were in a similar catchment area. And that most sucessful of clubs Newcrapstle, are in the booming and affluent North East!! You also have to consider that if we are successful we could end up playing an extra 15 cup games a year. Are you saying that fans will not be able to come to those games because of the money. I reitterate that there are fans who simply can not afford to come to games. However I think that we have too many fans who have simply got out of the habit of going. It is these fans who are now vital in returning Villa to former glories. So if you know any 'lapsed' fans it is the duty of us all to encourage them back to the family. Everybody knows that the biggest issue facing the game is players wages. Until these are back down to levels that fans can relate to the admission prices will continue to rise. Maybe I am wrong. It may be better for all fans, of all, clubs to boycott all games. Then when the players realise without us they have nothing, then salaries (and admission prices) will be more in tune with society. Oh sod it my head hurts. I am going to bed.
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19/09/2006 16:01:00


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