Writer: J P Fear
Date:Thursday September 14 2006
How do we improve the matchday experience?
I believe 99.9% of Villa supporters are pleased with events of the last 6 weeks. So I think that it is important to capitalise of this wave of euphoria sweeping the club.
We now have a manager who we can confidently trust in getting the best out of the players. What is now needed is for the marketing team at Villa, to ensure that the matchday experience is improved.
Fans should leave VP absolutely gagging to visit again at the next available opportunity. This is a couple of the ideas I believe would be a success. Where possible home games should have a theme.
These could include flag days, where thousands of Villa flags are handed out to ALL fans as they enter the ground. The flags will be paid for by a sponsor who will benefit by having their logo on the flag and will also benefit by having thousands of flyers distributed. There could be scarf day, where ALL fans are encouraged to wear / bring a scarf. Again a deal should be arranged with a sponsor where they supply thousands of scarves to be given out to ALL fans as they enter the ground and they receive benefits in kind. The same could be done for a 'hat' day with thousands of baseball hats being provided to ALL fans as they enter the ground.
How about a 'club anthem' day? A new club anthem could be produced, played, displayed on the screens, song sheets could be handed out. What about a
Paul McGrath day. He would be invited to the club as a guest for the day. Every fan attending to be given a Paul McGrath t shirt to wear as they enter the ground.
Again paid for by a sponsor who receives a range of benefits supplied by the club. You can see a theme here can't you?
It should cost very little but the goodwill would be welcomed, and paid back in bigger attendances by the fans.
At Arsenals last game at Highbury O2 paid for every fan to receive a red or white t shirt. Wigan supporters were provided with blue ones. It showed class and a recognition of support that the Villa never have done. Well done Arsenal. Shame on you Villa.
Car stickers. For every purchase made at VP (tickets, merchandise etc) or in every piece of junk mail that the club sends out, you should get a car sticker. Then every week local press provide details of a winning car registration that is displaying the sticker. Each weekly winner receives a prize (tour, signed shirt or ball, or tickets etc) and the opportunity to go on the pitch at half time and take a couple of penalties at the Holte End.
As the only Premier League club in the Midlands, a car sticker highlighting this fact would go down a storm. Whatever happened to open days? A few years ago the club held an open day and the queues stretched all around Villa Park. The day was a massive success but the club has not held one since. Why not? It would be good to hear what other supporters think would improve the matchday experience at VP.
Maybe even 'The Fear' could present these ideas to the relevant people. I have tried and failed.
Article by utv-sotc
Date:Thursday September 14 2006
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