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AVST - Sell Us Our Season Tickets

Villa Trust asks the manager and board of Aston Villa to “Sell us our season tickets”

At the end of a disappointing season, the Aston Villa Supporters Trust poses a direct statement to David O’Leary and the board: “Sell us our season tickets.”

The club appears to be sleepwalking towards disaster; any hope has been sucked from the fans and the manager has stated that he must sell to buy, despite regularly complaining about the small squad he has to work with. Can the board honestly say that the aim of the club is now anything else but Premiership survival?

We have warned before that low attendances are a dangerous portent. Yet again, the match against Manchester City highlighted this. With poor displays on the field, negative press, a manager at war with the support and seemingly no transfer funds available for next season, asking fans for their loyalty with nothing in return is an invalid argument from the club. The question is quite simple; 'Aston Villa, sell us our season tickets”

By Neil Heitzman




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The Journalist

Writer: J P Fear Mail feedback, articles or suggestions

Date:Wednesday May 10 2006

Time: 9:05AM

Your Comments

In todays football world, where money talks and everything is a "product", the ST are right to ask for something to intice us to part with our hard earned cash. In previous decades, when society seemed to revolve around the local football club, the purchase of a season ticket wasn't seen as a huge step. It was a necessity, something that would always happen regardless of previous performances and broken promises. The league, at that time, could be won by almost any club. Money didn't rule the football world then. Nowadays, it does. Football is the embodiment of a market economy. People part with their money and expect something in return. The promise of 90 minutes of competitive football where the outcome is far from certain no longer exists. Nowdays, especially at Villa Park, there is a feeling of almost resigned acceptance that the league is to be won by one of 3 (maybe 4) clubs, and the rest of us are fighting for scraps. The Champions League has completely devalued the achievement of winning the country's highest football competition. Also, winning the FA Cup is now almost a poor second to finishing in the top 4 places in the Premiership. So the ST are completely right in their stance. Aston Villa Football Club is run by Aston Villa plc. And the plc, in offering us a product, are wrong to expect their customer base to flock to purchase that product simply because it is for sale. They need to provide an edge, something different, something to break the morbid monotony which comes from following a football club outside that Top 4 elite that currently exists. A price freeze for 4 weeks is a good step, but one cannot help but feel that that is all there will be offered to coax the customers back to the corner shop. But they need to do more. They need to outline exactly what the Football Club is aiming for in the games between August and May. And then they need to outline how they intend to achieve that. I'm not expecting minutely detailed plans, but we need some level of transparency. It seems that Fortress Boardroom has returned and the powers that be at the inner sanctum of Villa Park are battening down the hatches. That is entirely the wrong attitude to take; in these uncertain times, when the Executive Board are forbidden to talk in detail about takeover bids and consortia, the directors of the plc, and the football club, should be making great efforts to counteract that enforced silence by distracting attention from the impasse in negotiations, and focussing our attention and enthusiasm on the lifeblood of the organisation, the raison d'etre of Aston Villa FC. The football. What are the plans for the football next season?
GaztonVilla
In todays football world, where money talks and everything is a "product", the ST are right to ask for something to intice us to part with our hard earned cash. In previous decades, when society seemed to revolve around the local football club, the purchase of a season ticket wasn't seen as a huge step. It was a necessity, something that would always happen regardless of previous performances and broken promises. The league, at that time, could be won by almost any club. Money didn't rule the football world then. Nowadays, it does. Football is the embodiment of a market economy. People part with their money and expect something in return. The promise of 90 minutes of competitive football where the outcome is far from certain no longer exists. Nowdays, especially at Villa Park, there is a feeling of almost resigned acceptance that the league is to be won by one of 3 (maybe 4) clubs, and the rest of us are fighting for scraps. The Champions League has completely devalued the achievement of winning the country's highest football competition. Also, winning the FA Cup is now almost a poor second to finishing in the top 4 places in the Premiership. So the ST are completely right in their stance. Aston Villa Football Club is run by Aston Villa plc. And the plc, in offering us a product, are wrong to expect their customer base to flock to purchase that product simply because it is for sale. They need to provide an edge, something different, something to break the morbid monotony which comes from following a football club outside that Top 4 elite that currently exists. A price freeze for 4 weeks is a good step, but one cannot help but feel that that is all there will be offered to coax the customers back to the corner shop. But they need to do more. They need to outline exactly what the Football Club is aiming for in the games between August and May. And then they need to outline how they intend to achieve that. I'm not expecting minutely detailed plans, but we need some level of transparency. It seems that Fortress Boardroom has returned and the powers that be at the inner sanctum of Villa Park are battening down the hatches. That is entirely the wrong attitude to take; in these uncertain times, when the Executive Board are forbidden to talk in detail about takeover bids and consortia, the directors of the plc, and the football club, should be making great efforts to counteract that enforced silence by distracting attention from the impasse in negotiations, and focussing our attention and enthusiasm on the lifeblood of the organisation, the raison d'etre of Aston Villa FC. The football. What are the plans for the football next season?
GaztonVilla
A good article and an impressive reply, but as all clubs know. There is a hard core of supporters who WILL NOT stop going because it is something they have been brought up with it. Good luck to you. I wish there was a universal way that we could tell the chairmen that you cannot just keep paying players obscene amounts of money each week, and expect the ordinary,working class man on the street to fund it.
FEn_100
A good article and an impressive reply, but as all clubs know. There is a hard core of supporters who WILL NOT stop going because it is something they have been brought up with it. Good luck to you. I wish there was a universal way that we could tell the chairmen that you cannot just keep paying players obscene amounts of money each week, and expect the ordinary,working class man on the street to fund it.
FEn_100
What is your club going through at the moment!! and are you ever going to sort it out.
jono_forest
What is your club going through at the moment!! and are you ever going to sort it out.
jono_forest
 

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