Writer: J P Fear
Date:Friday April 7 2006
How do you fancy 32Red.com on your Villa shirt next season? Well, it is what you'll be getting as Aston Villa have today announced what they call a 'ground-breaking' shirt sponsorship deal with 32Red Plc, the internet gaming company.
The deal is for two seasons which will ensure 32Red is written across the woeful Hummel shirts.
Sales director Stuart Ryan said: 'During the course of this season, we've had discussions with a number of companies who were interested in putting their name on the front of the shirt. But ultimately, this is the best deal for the club, in so many ways. 32Red is a modern, pro-active company at the forefront of its sector and we're looking forward to working with them as commercial partners rather than merely sponsors.'
'In addition, the deal represents an exciting and potentially lucrative opportunity for the club to maximize the commercial advantages of an arrangement which secures initial seasonal payments and a potential share in revenue drawn from 32Red's online casino and poker services. It all means the overall package could be worth a healthy seven figure sum per season to the club'
32Red Plc is based in Gibraltar and its shares are traded on the Alternative Investment Market (AIM) of the London Stock Exchange.
Yes, 7 figures, but that could mean anything, why do Villa never fully announce these deals? Other clubs usually shout how good their deals are from the highest rooftop. My other worry is the fact they are arranging these deals when they are meant to be the subject of a potential takeover. How come everything else is in limbo but the current board are still doing deals like this?! Lets hope the new owners (lets hope FOR new owners!) are as happy with the deals, although I hope that the new board will ditch Hummel as soon as they possibly can. What a 10th rate shirt manufacturer, blimey even Coventry City have managed to get a better sports manufacturer (Puma).
Date:Friday April 7 2006
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