Villa Announce New Shirt Sponsor
Aston Villa have today announced their new shirt sponsorship deal for next season. With DWS ended their relationship with Villa, the board and commercial department have scoured the world for a suitable tie in.
Well, I can exclusively reveal the new sponsors, who narrowly beat off the Honey Monster, are sugar bag manufacturers Tate and Lyle.
Doug Ellis wasn't available for comment but an a source close to the club said the deal was 'sweet'.
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